Alumni leadership conference May 17, 2019 OHIO Giving Day 2019 Alumni leadership conference May 17, 2019
GOALS Drive alumni participation (acquisition and reactivation) Engage with donors in a new way, build awareness Donors and dollars (internal) Use challenge and match gifts to create urgency for LAG/major donors GOALS
CAUSES
Results & Alumni participation $443,534.94 1,535 donors 1,146 alumni donors 266 first-time alumni donors Results & Alumni participation
toolkits Alumni volunteers and chapter leaders, general alumni Social media posts, graphics, sample email, timelines Contributed to consistent messaging leading up to 4/18 and day-of toolkits
Chapter challenge Drive alumni participation through chapters Use gamification and incentive to motivate giving Provide basic tools for promotion Chapter challenge
Gifts to chapter scholarships Total Gifts Bunch of Grapes/Massachusetts Chapter Serving New England Scholarship $200 2 Central Ohio Chapter Alumni Scholarship $110 Nation’s Capital Chapter Endowment Fund $50 1 Houston Alumni Chapter Scholarship $25 Chicago Chapter Alumni Network Scholarship Gifts to chapter scholarships
What should we do/provide next year to encourage alumni participation in OHIO Giving Day? Feedback
Contact Sarah Lack Associate Director of Development, Annual Giving lack@ohio.edu Contact