Recommendation to Lana’s Cookies

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Presentation transcript:

Recommendation to Lana’s Cookies Virtual Program Data Analytics Module 1

Understanding the Customer Demographics What are demographics? In your own words, provide in a simple explanation. What demographic characteristics are provided in the dataset? Which demographic group buys the most cookies? What is the most popular type of cookie?

Lana’s Cookie Recommendation What types of cookie should Lana sell and why? Which demographics should she target?

Analysis Improvements How can the data analytics techniques used to provide recommendations to Lana be improved: