The Future Nurse and Midwife Programme Board Communication Plan 28th August   

Communications Objectives (one of two slides) To raise awareness of the new NMC Standards across the nursing and midwifery workforce  To explain how the new Standards will impact education and practice in Scotland  To explain how we will implement the new NMC Standards across the nursing and midwifery workforce in Scotland  To highlight how and where to access information, resources and support 

Communications objectives (continued) (slide 2 of 2) To dispel any myths or misunderstandings about the new standards and how they impact education and workforce roles  To explain how the new standards will affect current workforce roles and changes that will occur  To facilitate the sharing and cascading of information by NHS Boards across their networks  Promote partnership working and co-production with Higher Education Institutions (HEIs) 

Audiences

Nursing and National press Channels Direct email Webpage (NES) Face to Face Social Media SCEPRN Traditional media Nursing and National press New sources

Implementation How we will deliver communications and tactics we will use Key messages (multiple sources) Newsletter National slide set eLearning resources Articles/news releases Posters/displays Case studies – text and video Photography Social media Frequently Asked Questions Deliverables from Programme Board workplan

Thanks to the Communication group Communication sub group Mentor and student nurse Practice HEI NES