Market Analysis The Sports Company.

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Presentation transcript:

Market Analysis The Sports Company

Introduction Analysis of past, present, and future sales David Rakes

Topics of Discussion Sales Growth Competition Market Share

Sales Growth 1997 sales $5,100,000 1998 sales $5,900,000

Sales Growth Sales (in Millions) 1997 5.1 1998 5.9 1999 7.4 2000 10.2

Market Share 35% Sports Company 40% Action Corporation 25% Teams Unlimited 10% Other

Competition Action Corporation Teams Unlimited established in 1986 Located in Union, Oregon Teams Unlimited established in 1989 located in Spring, Maine

Next Steps Research Industry Trends Detail Strengths and Weaknesses Develop Future Marketing Plan

What this Means Past – sales doubled in 4 years Present – market share 35% Future – where to go from here?

Market Analysis The End

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