Business Unit Strength Market Attractiveness GE-McKinsey Matrix HIGH MEDIUM LOW 40% 30% Business Unit Strength Market Attractiveness Your Logo

Business Unit Strength Market Attractiveness GE-McKinsey Matrix HIGH MEDIUM LOW A Business Unit Strength Market Attractiveness Winners B C Question Marks D Losers H F Average Businesses G E Profit Producers Your Logo

GE-McKinsey Matrix ? $ Your Logo

GE-McKinsey Matrix ? $ Your Logo

Business Unit Strength Market Attractiveness GE-McKinsey Matrix HIGH LOW MEDIUM Business Unit Strength Market Attractiveness Your Logo

GE-McKinsey Matrix New Markets for the Existing Products More of the same harder New Markets for the Existing Products Diversification for the desperate New Products for existing Customers Your Logo

GE-McKinsey Matrix Your Logo

GE-McKinsey Matrix 1 3 2 4 Question makes become stars Cash flow from milking cows Finance promising question marks Question makes become stars Stars become future cash cows Consolidate existing stars Question marks with low Prospects abandoned Revitalize with Focus Strategy Divest, Cannibalize to extract cash or exit Dogs Your Logo

GE-McKinsey Matrix HIGH LOW Market Share Market Growth ? $ Your Logo

GE-McKinsey positions throughout the Product Lifecycle REVENUE/ PROFIT 3 4 2 1 Question Marks Stars Cash Cows Dogs INTRODUCTION GROWTH MATURITY DECLINE TIME Your Logo

? GE-McKinsey Matrix PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E Buy Keep Sell ? Dropped Checked What To do? Your Logo

? GE-McKinsey Matrix charts PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E Buy Keep Sell ? Dropped Checked What To do? Your Logo

2 1 3 Ungrouping the object Right click the object. Choose Group and then Ungroup. Click beside the object and drag the arrow over it.

3 2 1 Edit Color Right click the object Choose Format Shape in the dialog box Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object. Change colour as shown in the picture.

Change angle of light blue circle and shape effect of the shape 1 2 4 3 Right click the object. Click beside the Yellow pointer and drag the arrow over it. In Home tab, Choose “Shape Effects” and then “Preset” depending on the appearance of the object. Change Preset as shown in the picture.

2 1 3 Ungrouping the object Right click the object. Choose Group and then Ungroup. Click beside the object and drag the arrow over it.

3 2 1 Edit Color Right click the object Choose Format Shape in the dialog box Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object. Change colour as shown in the picture.