Board of Governor’s Recruitment and Retention Committee June 6, 2019 The Division of Enrollment Management and Student Affairs

Presentation Overview Enrollment Trend Data Fall 2012-2020 Retention Cohort Trend Data Fall 2014-2017 Office of Undergraduate Admissions Recruitment Strategy Impact Preliminary Results New Student Orientation Preliminary Participant Results

*3% Projected Growth Based On Previous Fall

*3% Projected Growth Based On Previous Fall .

3% Projected Growth Based On Previous Fall

*3% Projected Growth Based On Previous Fall

*3% Projected Growth Based On Previous Fall

*3% Projected Growth Based On Previous Fall

Recruitment Strategy Impact Fall 2019 Preliminary Results As of 5/30/19 Freshmen Recruitment Strategy Preliminary Results 2018 2019 Percentage Difference Total Applications 4361 Admits 2110 Intent to Enroll 316 3509 24% 1391 52% 326 -3% Transfer Recruitment Strategy Preliminary Results 2019 2018 Percentage Difference Total Applications 621 Admits 166 Intent to Enroll 39 307 102% 103 61% 60 -35%

Recruitment Strategy Impact Fall 2019 Preliminary Results As of 5/30/19 Freshmen Recruitment Strategy Preliminary Results Completed Applications 2323 Admits 2110 Intent to Enroll 316 Student Engagement Funnel Conversion Rate / Capture Rate 91% 15% Transfer Recruitment Strategy Preliminary Results Completed Applications 181 Admits 166 Intent to Enroll 39 Student Engagement Funnel Conversion Rate / Capture Rate 92% 23%

Dr. Yvette Underdue Murph Vice President of Enrollment Management and Student Affairs Ms. Jameelah Means Director of Undergraduate Admissions Ms. Trina Sweeney Director Student Life and Engagement