Achieving a Complete and Accurate Count Introductions, thank you, and note your role. BOS appointed 16 members from throughout the County to form the Contra Costa County Census 2020 Complete Count Steering Committee. The Steering Committee is working to build coalitions to ensure a complete and accurate count. 2020 CENSUS COMPLETE COUNT Achieving a Complete and Accurate Count

CENSUS 2020 GOAL The US Census Bureau’s Goal and one the County is committed to. Supervisor Burgis personal goal is to “Want everyone to want to be counted.” CCC Census 2020 Complete Count Committee tagline “Count Me In!” Ensure that everyone is counted once, only once, and in the right place.

IMPORTANCE OF THE CENSUS Nearly everything you do is impacted by the Census Who represents you at the local, state, and national level How your voting districts are determined as you move to district elections Funding for the roads you drive on and the schools your children attend And even if a new coffee shop will be built down the street. Representation Census count determines Congressional Representation for each state and provides data to draw federal, state, & local legislative & voting districts.  Funding Apportion more than $675 billion in federal grants to tribal, state and local government. Policy Governments use census data to make policy decisions for our communities such as school siting, libraries service, and transportation infrastructure. Planning Plan future locations for retail stores, new housing developments and other community facilities.

KEY MESSAGES ABOUT THE CENSUS Easy:  Short census questionnaire.  Depending on your household, it takes about 10 minutes to complete Safe:  By law, the Census Bureau cannot share respondents’ answers with anyone, including federal and local law enforcement agencies.  Census Bureau workers take an oath to protect the confidentiality of the data.  The penalty for unlawful disclosure is a fine up to $250,000 or imprisonment of up to 5 years, or both. Important: Census Data helps determine our political representation and funding for local roads, schools, and community improvement

EXAMPLES OF PROGRAMS WITH FUNDING DEPENDENT ON CENSUS DATA Transportation: Highway Planning and Construction Children: Foster Care, Nutritional School Lunch Program Health and Nutrition: Medicaid, Medicare Part B, Health Center Programs Schools: Head Start, Special Education Grants, Title I Grants Affordable Housing: Section 8, Low Income Home Energy Assistance Other: Community Development Block Grant

CENSUS BY THE NUMBERS Note: Source of $2,000 per person per year is The George Washington University of Public Policy Updated: $1,000 to $2,000 loss per person loss. Contra Costa County receives 42% of its revenue from Federal & State resources California receives approximately $76 billion in federal funding, based upon the state’s population Each person not counted equates to a loss of between $1,000 to $2,000 in State and Federal funding PER YEAR 72% of CA’s population belongs to one of the groups historically undercounted during the once-a-decade Census process Contra Costa County has just under 250,000 (20%) people living in “Hard-to- Count” Census Tracts If Contra Costa County undercounts by 5%, we’d lose between $500 Million to $1.1 Billion over 10 years

BARRIERS TO A COMPLETE CENSUS COUNT First online Census: Concerns about digital divide and fears about security Deep Distrust in government and fallout from Citizenship Question legal battle combined with ongoing political rhetoric and ICE raids Disconnect between the importance of the Census and daily life – difficult to see direct impact of being counted. Our focus is to work with trusted messengers to create a deep grassroots effort to reach the hardest to count populations.

HARD TO COUNT POPULATIONS Contra Costa County is focusing on trying to reach the Hardest to Count populations. These include: Children under 5 LGBTQ Youth between 18-24 People experiencing homelessness Racial and Ethnic minorities People who are distrustful of government People living in poverty Undocumented immigrants Non-English Speaking households People living in Rural areas People with no high school diploma Highly mobile people Renters, and people in multifamily units Seniors Veterans

HARD TO COUNT POPULATION AREAS Hard to count populations are found throughout Contra Costa County. Hard to Count populations are found throughout Contra Costa County. San Pablo (22,400) out of 31,156 – 72% Hard to Count Richmond (55,800) out of 110,040 – 51% Hard to Count Pittsburg (32,400) out of 72,141 – 45% Hard to Count Antioch (37,400) out of 111,674 – 34% Hard to Count Concord (22,700) out of 129,783 – 15% Hard to Count Unincorporated (18,600) out of 173,406 – 11% Hard to Count San Ramon (8,100) out of 75,931 – 11% Hard to Count

This slide shows the concentrations of low resonse score areas of Contra Costa County.

CONTRA COSTA COUNTY OUTREACH STRATEGY GOALS For Mayor’s Conference, highlight Collaborate to avoid duplication and effectively communicate the Census message Achieve a Self-Response Rate of at least 76.9% (2010 Self Response Rate according to the US Census Bureau); Increase participation in hard-to-count communities; Collaborate with the U.S. Census Bureau, State, regional groups, the Regional ACBO, Contra Costa cities and special districts, and community organizations to avoid duplication and effectively communicate the Census message; and Build additional capacity and strengthen Contra Costa County community-based organizations through Census outreach efforts.

PARTNERS IN CENSUS OUTREACH US Census Bureau State of California Regional Community Based Organization (United Way) and other Regional Funders Contra Costa County Trusted Messengers Responsible for the Count Partnership Staff and Local Census Offices Budgeted approximately $180 Million Grants to Counties, Regional CBOs, Statewide Outreach Contracts United Way Bay Area (UWBA) has a State contract to implement Outreach for San Francisco Bay Area UWBA and local Foundations are providing funding to local CBOs Received Funding from State Working to support Grassroots Outreach with Trusted Messengers Committed $350K in Census Outreach grant funding Work Directly with Hard to Count Population and encourage to fill out the Census Form

Common questions and associated dates February – March 2020   Census questionnaires are mailed or delivered to households.  March – April 2020    Be Counted program is implemented. Census questionnaires are available at     select public sites for individuals who did not receive one by mail.  April 1, 2020  CENSUS DAY May  – July 2020   Census takers visit households that did not respond.  December 31, 2020   By law, the Census Bureau delivers population counts to the President.  March 2021   By law, the Census Bureau completes delivery of redistricting data to states. 

Countdown to Census 2020 US Census Bureau Contra Costa Complete Count The work with the Census Bureau and the County is going forward in parallel tracks. Important to remember that the Census Bureau is responsible for the actual count. The Complete Count Committee and all of the trusted messengers and partners are working to educate, mobilize and activate ALL residents to complete the Census in 2020. US Census Bureau Contra Costa Complete Count Aug 2019 – Oct 2019 Address List Canvassing Operation County RFP released Sept. 3 Census outreach funding deployed Sep 2019 – Feb 2020 Recruitment & hiring of over 8K Census Takers / Enumerators Early stage census outreach activities (trainings, outreach, canvassing) Census Job Opportunity Messaging Mar 2020 – Apr 2020 Self-response period (online, by phone, on paper) ”Count Me In" events; QAC/QAK operation May 2020 – Jul 2020 Non-response follow up operation. Census takers visit ALL households that did not respond Late stage census outreach activities

What You Will Receive From the Census Bureau and When Areas that are less likely to respond online will receive a paper questionnaire along with their invitation. The invitation will also include information about how to respond online or by phone. Every household that hasn’t already responded will receive reminders and will eventually receive a paper questionnaire. It doesn’t matter which initial invitation you get or how you get it –the Census Bureau will follow up in person with all households that don’t respond. On or between You’ll receive: March 12-20, 2020 An invitation to respond online to the 2020 Census. (Some households will also receive paper questionnaires.) March 16-24, 2020 A reminder letter. If you haven’t responded yet: March 26-April 3, 2020 A reminder postcard. April 8-16, 2020 A reminder letter and paper questionnaire. April 20-27, 2020 A final reminder postcard before the Census Bureau begins in-person follow-up.

CONTRA COSTA COUNTY OUTREACH PROCESS The Contra Costa County Outreach process is building to the Census 2020 count. June 2020 April Regional Meetings: Final Push! Complete Count! April 2020 Jan/Feb Regional Meetings: Outreach Events Kick-Off and Training Boots on the Ground Jan 2020 Oct/Nov Regional Meetings: Training Training Sept 2019 Implementation Plan June Regional Meetings: Inventory We are here! Strategic Plan – Building Network Feb 2019

COMPLETE COUNT COMMITTEE PRELIMINARY OUTREACH PROGRAMS These are examples of outreach programs that cities, towns and other agencies can partner with the County and Census Bureau to provide. Messaging Partners – Utilizing existing networks to spread the word about the importance of the Census County Logo and Tagline Articles about Census for newsletters Social Media Posts to share Flyers Videos Stickers (“I Count!” “My School Counts” “Count Me In” “Count Me In for my ____” Swag for events Questionnaire Assistance Centers (QAC) and Questionnaire Action Kiosks (QAK) – Local government offices, community centers, or local community organizations host assistance with the Census form if needed or make room for a computer so people can fill out their form Looking for specifics about privacy and security requirements County and City of Richmond Libraries Potential at Service Providers and Community Partner locations Developing a QAC/QAK-in-a-box tool kit Speakers Bureau – County and Census Bureau staff can provide an overview of the importance of the Census and how to be involved Training trusted messengers to give presentations about the importance of the Census for their community Messaging Partners – Utilizing existing networks to spread the word about the importance of the Census Questionnaire Assistance Centers (QAC) and Questionnaire Action Kiosks (QAK) – Local government offices, community centers, or local community organizations host assistance with the Census form if needed or make room for a computer so people can fill out their form Speakers Bureau – Complete County Committee members or other trusted messengers are available to speak about the importance of the Census

COMPLETE COUNT COMMITTEE OUTREACH PROGRAMS The County approved $500K to fund... Census Outreach and Assistance Grants – BOS Approved $350,000 to Local Community Organizations Goals: Target the Hard to Count Communities Work with Trusted Messengers Provide local resources for people to get Census assistance, including in multiple languages Find innovative outreach strategies to reach hard to count communities Invest in our local non-profits and community organizations

WHAT CAN YOU DO? - Schools Other ideas include: Participate in or host Census rallies or parades. Coordinating Census unity youth forums. Hosting Interfaith breakfasts and weekend events. Encouraging the use of Statistics in Schools classroom resources. Incorporating census information in newsletters, social media posts, podcasts, mailings, and websites. Helping recruit census workers when jobs become available. Implement special events that will generate interest and participation in the census. • Use social media to engage your community. Canvassing neighborhoods, conducting trainings, phone banking, and hosting questionnaire assistance centers. Go to www.cococensus.org to sign up to be a Census 2020 partner Use your social media presence and other communications vehicles to amplify messages about the upcoming census, and encourage participation Host QAC’s / QAK’s in publicly-accessible location Display Census banners outside your school Provide a Census 2020 table at open house, and other gathered events Conduct Census-related art, poster or other contests Utilize curriculum materials from the US and California Census 2020 Work with your county office of education to provide outreach materials to parents and community members

PARTNERSHIP IS THE KEY TO A SUCCESSFUL CENSUS! I want everyone here to sign up now. Pull out your phones, and go to www.cococensus.org. Click on ”Be Our Partner” and complete as much of the survey as you can. At least put in your contact information. Please sign up to partner with Contra Costa County’s Census Outreach effort! Complete the Complete Count Census 2020 partner form to provide your Census 2020 lead info, and tell us how you and your organization can help ensure that everyone in Contra Costa County is Counted in Census 2020! www.cococensus.org

FOR MORE INFORMATION Stress how important it is for cities and CBOs to sign up online Checkout Census 2020 resources and sign up to be a Contra Costa County Census Outreach partner at www.cococensus.org

ADDITIONAL QUESTIONS OR IDEAS Reach out to staff at Teresa.Gerringer@bos.cccounty.us Barbara.Riveira@cao.cccounty.us Susan.Shiu@contracostatv.org Kristine.Solseng@dcd.cccounty.us

THANK YOU!!