Indego is an initiative of the City of Philadelphia and sponsored by Independence Blue Cross.

Marketing Strategy – Building Awareness Randy Olson http://www.randalolson.com/2015/08/15/analyzing-the-health-of-philadelphias-bike-share-system/

–Feedback from Street Team member, Jazmene Marketing Strategy – Building Understanding “PEOPLE ARE MOST EXCITED TO SEE STATIONS IN THEIR NEIGHBORHOOD WHERE THEY NEVER ASSUMED THERE WOULD BE ONE.” –Feedback from Street Team member, Jazmene

Marketing Strategy – Building Understanding Adult Learn to Ride & Street Skills Classes

Marketing Strategy – Building Connections Ex. Facebook Targeting Utilize micro-targeting (by location, interests, demographics, etc) Key takeaway for Party in the Park’s $100 spend: 246 reactions to the post 17 comments 148 shares (12k reach)

Marketing Strategy – Building Connections Referral Program Friendego

Thank You!