Sponsored Content/Article DFP Fulfilment

Sponsored Content Article http://www.dommainname.com/paid- post/sponsored/?native_id=unique_identifier A section called /paid-post/sponsored is setup on all sites to display all sponsored content. This section has the right rail removed. It only has basic ad settings of a top and bottom 728x90. Ads are targeted by using a parameter of “native_id” on the click url so that when they arrive at this section DFP can serve the appropriate ads targeted to that keyword.

Sponsored Content Booking (The Article) Inventory Size: 3x1 Choose: Standard (CPM impressions based) Insert run dates

Sponsored Content Booking (The Article) Add inventory: domainname.com/paid-post/sponsored Create a native_id for your advertiser Best practice: advertiser name_campaign name, i.e.hyvee_christmas This should be unique in most cases unless you would like your advertisers to rotate Add key-value for the native_id: k= unique identifier

Sponsored Content Article Creative Select Network Creative Template: User-defined template > Flex - Native - Article - Image Flex - Native - Article - No image

Sponsored Content Article Creative Flex - Native - Article Template Note: use the “expand” links to see larger window for full HTML pasted into Body.

Native Ad DFP Fulfilment

Grid - Native Ad Placement

Booking: Native Ad Unit - Advertiser Website Inventory Size: 3x1 Choose: Standard (CPM impressions based) Insert run dates

Booking: Native Ad Unit - Advertiser Website Add inventory: domainname.com Add any targeting requirements: section, frequency capping, etc. Add Key-Value for position (Flex-native-grid): pos = native_ad_grid Add Key-Value for position (Above the fold): pos = atf

DFP Native Ad Unit Creative Select Network Creative Template: User-defined template > Flex - Native - Grid

Native Ad Elements Image: 800 x 450 pixels (16:9 ratio) Attribution: Short text element, advertiser name or categorization Headline: Primary text, clickable URL: Click through URL to the advertiser’s website

DFP Native Ad Unit Creative Flex - Native - Grid template Click URL can be to sponsored content page, advertiser website, advertiser landing page etc. Functions same as a standard banner ad. Click URL for Hosted Sponsored Content would be format from above process http://www.domainname.com/paid- post/sponsored / ?native_id=unique_identifier