Readership

Table of contents Print readership 3 Total reach 4 Daily/weekly/monthly 5 4 Demographics 8 Multi-platform readership 10 By platform 11 Total reach 12 Daily/weekly/monthly 13 4 Demographics 16

Print

Total print reach 31.4m 25.4m 13.9m Print - % of all adults 31% 56% 67% Source: NRS Jul 2016 – Jun 2017

Daily print readership (000) Source: NRS Jul 2016 – Jun 2017

Weekly print readership (000) Doesn’t include Sunday titles Source: NRS Jul 2016 – Jun 2017

Monthly print readership (000) Doesn’t include Sunday titles Source: NRS Jul 2016 – Jun 2017

Print reach 63% 57% 51% 45% 29% 24% By gender (millions) Source: NRS Jul 2016 – Jun 2017

Print reach By age (millions) 70% 64% 58% 43% 55% 65% 59% 45% 49% 41% 15% 35% 20% 41% 55% 44% 59% 22% 45% 58% 31% 65% 43% 64% 70% 49% Source: NRS Jul 2016 – Jun 2017

Multi-platform

Newsbrands readership by platform Source: NRS PADD Jul 2016 – Jun 2017

Total multi-platform reach % of all adults 47.5m 30.5m 17m 31% 56% 67% Source: NRS PADD Jul 2016 – Jun 2017

Daily multi-platform readership (000) % increase with PC +11% +41% Includes Sundays +26% +15% +7% +51% +19% +56% +7% +4% Source: NRS PADD Jul 2016 – Jun 2017

Weekly multi-platform readership (000) % increase with PC +6% +9% +48% Includes Sundays +43% +16% +134% +108% +11% +80% +29% +7% Source: NRS PADD Jul 2016 – Jun 2017

% increase with digital Monthly multi-platform readership (000) % increase with digital +264% Does include Sundays Digital: PC + Mobile Mobile: Smartphone + Tablet +436% +108% +675% +181% +219% +484% +548% +286% +60% +62% Source: NRS PADD Jul 2016 – Jun 2017

Multi-platform readership reach By gender (millions) 92% 62% 36% 89% 54% Doesn’t include Sunday titles 29% Source: NRS PADD Jul 2016 – Jun 2017

Multi-platform readership reach By age (millions) 79% 56% 96% 92% 68% 98% 95% 87% 46% 56% 52% 57% 63% 48% 29% 38% 26% 28% 22% Source: NRS PADD Jul 2016 – Jun 2017