Behavioural Nudges Video Selection Year 1 Micro 2019

What is a behavioural nudge? A nudge is a technique used by choice architects in order to change someone’s behaviour in a very easy and low-cost way, without reducing the number of choices available. We often see it described as “non-enforced compliance” Many behavioural nudges seek to change the choice architecture when a decision is being made Nudging behaviours seems to be more effective when changes are made easier, social and timely

Richard Thaler on choice architecture nudges

Campaign to reduce jaywalking

Security Moms (Brazil)

Soccer Song for Change

Recife Sport club: Immortal Fans

Heineken Anti Drink-Driving Advert (2018)

Piano Staircase Initiative

The Speed Camera Lottery

Alvin Roth: Matching markets and behaviour

David Halpern on Nudge Theory

Nudge Nudge Daily decisions are affected by behavioural biases Instinctively we favour the default option Choices are also contextual We are affected by social norms and by perceptions of fairness A nudge is a small creative solution to a problem that subconsciously changes our behaviour

Behavioural nudge to give blood

Appealing to social norms

Exclusivity nudge

Nudge towards healthy eating

Nudge Tipping Strategy

Anti-Theft Lunch Bags

Nudge for shoppers who like assistance in the store

Spot the Behavioural Nudges here!

Price relativity in action

Being pleasant can help