The Implementation Phase of the Strategic Analysis

Fix the Formulation If you didn’t firmly state the time frame of the case at the outset of the analysis If you didn’t state the source and analyze the quality of the mission statement If the general or industry environmental analysis was company specific If your scenarios were not broadly constructed If your LT objective was not sharp If you did not develop two alternatives at both the corporate and business level

You can reformulate your strategic alternatives, You can change your mind!

1st Slide for 2nd Presentation Case Time Horizon Core Problem/Issue Long Term Objective Corporate Level Strategic Choice Business Level Strategic Choice

Implementation Triggered by translation of Long Term Objective into Short Term (aka annual) Objectives Make sure they relate to your LT objective which is to say they are dedicated to resolving your core issue/problem Three to Five Short Term Objectives

Identify Two Key Functional Areas Which two functional Areas – operations, finance & accounting, marketing, R&D/technology, or human resources – does your group think are more critical to the resolution of the core problem – which is to say more critical to the successful implementation of your strategy.

So perhaps something like this… ST objective by objective Short Term Objective Key Functional Area Short Term (aka Functional, aka Tactics) Strategies

Here’s what I’d do regarding delegation Two persons working jointly on the ST objectives and ST strategies section One person for Institutionalization One person for Governance and Control One person for comp and ind updates If you have a sixth person, exec summary and first draft of future trends, then Everyone for the Project Future Trends – pull out the crystal ball. What will be see 10, 20 years from now?