Success Stories November 2013 PM Durell James PM Durell James

“Moet & Chandon Large Format Dominance” Date & Location: November 2013 @ R J’s Liquor Chicago, Il Action: Sold in six bottles of Moet & Chandon Nectar Imperial Rose 6 Liter A permanent Moet & Chandon Nectar Imperial Rose 6 Liter display was set up inside the store. The display has great visibility within the store’s shopping and purchase area This was accomplished by responding to the demand of Consumer requests to purchase a dummy bottle that had been on display within the store Also displayed are Moet & Chandon Nectar Imperial Rose 750mls for increased exposure of the brand Objective: To fill the need for even larger format demand than the normal magnums that you find available in retail stores To enhance the store’s image as a high profile retail liquor store in Chicago with unique wine and spirit offerings Results: Sold 1 bottle of the 6 Liter in the first week of displaying the bottles PM Durell James