Resource Development: Ramping Up Your Corporate Sponsorships

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Presentation transcript:

Resource Development: Ramping Up Your Corporate Sponsorships Confab – June 7, 2019 Presented by Bruce Rosenthal Copyright 2019 Bruce Rosenthal Associates, LLC

Introductions Bruce Rosenthal Association executive Advisor/consultant Educator/trainer Convener, Partnership Professionals Network You Name, title, organization Goal for this session

What we’re talking about today 3 trends to be aware of 15 changes to make 6 implementation steps

3 game-changer trends Revenue shortages Members demanding content Corporate partners/sponsors seeking ROI An additional game-changer trend The Internet

Changes to make to be more successful Align with mission and members Focus on ROI Gain board and staff support Get rid of “heavy metal” categories Get rid of the prospectus and “Take-out menu” of benefits

Changes to make to be more successful Engage in year-long+ partnerships Minimize logos / maximize new benefits Leverage intellectual assets; be a think tank Be like a marketing agency & account exec Ask sponsors/partners questions & more questions

Changes to make to be more successful Price based on ROI value Develop customized proposals Align with each company’s budget cycles Respond if companies don’t want to renew Understand that “partner” is a verb

Implementation steps Assess your program Be entrepreneurial Have a plan Incremental change Scale based on capacity Proceed until apprehended

Contact Information Bruce Rosenthal Principal, Bruce Rosenthal Associates, LLC 301-922-6179 bruce@brucerosenthal.associates www.brucerosenthal.associates Networking and education Idea Exchanges and Workshops Meeting announcements and notes www.brucerosenthal.associates/ppn