Unit Kernel Training: 2019 Product Sale Seneca Waterways Council Boy Scouts of America

COUNCIL PRODUCT SALE COMMITTEE Jedi Masters Jon Ziehl COUNCIL Angie Capps BC Wendy Bailey BC Eric Tannous BW John Fien GC Dan Dehoney LH Brian Bowdish LH Michele DeYulio MH Angel Romeiser MH Dawn Wright MH Kristen Davies SN Rob Ryan SN Tom Pinkham TP Caryn Wright TP Stephanie Whitfield TU

OBJECTIVES Understand Key Steps to Success Increase Awareness of Sale Resources Know How to Conduct Impactful Unit Kickoff Gain Confidence in Fulfilling your Role

WHY SELL POPCORN?? Fund Your Scouting Adventures Youth Development 35% of all sales to units (over $400,000 in 2018) Youth Development Scout Incentives Vendors provide portion of proceeds to Council Subsidizes camp costs, underwrites recruitment initiatives, supports adult leader training and services,…. Path to Advancement > 35 Cub and MB requirements

INSIGHTS FROM 2018 44% of sales were for products priced >/= $25 Take Order & Online sales net highest avg transaction value Most successful units have > % Scouts participating More Scouts selling = more $ for your program Scouts and Units looking for major changes Products Incentives Logistics

Product Selling Options Show & Sell Booth-type sale, storefront, unit activity Show & Deliver Door-to-door with product in hand Take Order Door-to-door (deliver product later) Online (www.popcornordering.com and www.whitleysfundraising.com) Broadest customer base, no $ or product to address **Holiday Sale Opportunity for new Scouts, last minute unit orders/corrections *All sales count towards incentives

SHOW & SELL LOTTERY LOCATIONS Eastview Mall Mall at Greece Ridge Marketplace Waterloo Outlet Mall Raymour & Flanigan Sept 21-22 (2 locations) Sept 21-22, 28-29 (8 locations) Sept 21-22, 28-29 (6 locations) Sept 7-8, 14-15, 21-22 (1 location) Multiple days (4 locations) Almost 1000 hours of selling time reserved Lottery to allocate slots (3-4 hour blocks) - sign up online Units assign staffing, bring their product

CALENDAR – KEY SALE DATES ITEM August 11 Council Sale & Membership Kickoff August 19 Show & Sell Orders DUE September 7 Show & Sell Distribution October 21 Show & Sell Returns due (20% unopened product) October 29 Take Orders DUE. Prize Orders DUE. November 6 Show & Sell Payments DUE November 15 - 16 Take Order Distribution November 27 Holiday Sale Orders DUE December 6 Take Order Payment DUE December 12 Holiday Sale Distribution. Final Payments DUE. Late December **Star Wars Movie premiere event** January **Top Sellers exclusive Virtual Reality experience**

PRODUCT – CAMPMASTERS POPCORN

PRODUCT – WHITLEY’S NUTS

PRODUCTS - COMPARISON Over 70% return to Scouting Military Donations CAMP MASTERS POPCORN WHITLEY’S NUTS Over 70% return to Scouting Military Donations Distribution (Sept 7, Nov 15-16) Online commission = 35% Free shipping online TBD Special Incentives = YES Over 70% return to Scouting Military Donations Distribution (Sept 7, Nov 15-16) Online commission = 25% Free shipping online  Special Incentives = NO

* New Unit Bonus (3%) for units that didn’t sell in 2017 or 2018. UNIT INCENTIVES Base Commission = 25% Unit Payment Bonus = 5% Attend Unit Kernel Training = 1% Attend Council Kickoff (2) = 2% (Michael Beck presentation) CAMP MASTERS 1% Bonus = 1% (NEW, only popcorn sales) “Top Stars Unit” Bonus = 3% (25% increase vs 2018) ___________________________________________________________ MAXIMUM COMMISSION = 37% * New Unit Bonus (3%) for units that didn’t sell in 2017 or 2018.

COUNCIL INVESTING IN YOUR SUCCESS SCOUT INCENTIVES Scout Rewards Program – paid by Council (4-6% of sales) Galaxy Club ($625) – choice of prize + entry into draw for FREE CAMP Star Trooper Club ($1,250) – two tickets to exclusive movie premiere Council Top Sellers – NEW by rank COUNCIL INVESTING IN YOUR SUCCESS High Achiever Prize ($3,000) – only popcorn sales Online Sales Incentive – $400 online popcorn sales

SCOUT REWARDS PROGRAM

KEY SUCCESS FACTORS – Pre Sale Unit Registration CAMP MASTERS: www.campmasters.org Whitley’s: www.senecawaterways.org/whitleys Develop Unit Goal (Fund Your Adventures worksheet) Per Scout goal, encourage Scouts to set their own goals Set Up Online Sale Create timeline for your unit (key dates) Prepare for Unit Kickoff

FUND YOUR ADVENTURES Work with unit leaders to establish unit budget (program elements, equipment, special events/trips) Share vision of success (what unit can do) www.campmasters.org/sales-tools

UNIT KICKOFF Conduct an enthusiastic Unit Kickoff Make it FUN! Communicate the Unit Goal, and what it means for the Scouts Discuss prizes and incentives, including any unit prizes Focus on Skill Development Public speaking, goal setting, personal responsibility, advancement Establish Best Practices Demonstrate what good looks like, and train/practice

+ GOAL of UNIT KICKOFF MORE SCOUTS SELLING Get everyone on board to fund your entire Scouting program Parents understanding how the Popcorn Sale benefits their child and his/her Scouting Program Leaders understanding how the Popcorn Sale provides a better Scouting experience + MORE SCOUTS SELLING = Better Program for your Unit

KEY SUCCESS FACTORS – During Sale Use ALL Sales Methods Staffing Show & Sell Locations Keep Accurate Records – inventory and $ Reinforce Key Unit Timelines Coordinate Product Distribution

KEY SUCCESS FACTORS – Sale Conclusion Prize Orders Invoice Payment 5% commission impact Coordinate with Charter Org Celebrate Your Success Recognize Hard Work Distribute Prizes Unit Incentives (pie in the face, etc) Reinforce what sale proceeds will support

UNIT ORDERING - POPCORN Go to www.campmasters.org Follow steps in CM System Guide #4: Unit Leader 2019 DEMO UNIT LOGIN: demo.campmasters.org Email: pkp25@yahoo.com Password: Demounit19!

UNIT ORDERING – WHITLEYS NUTS Go to www.senecawaterways.org/nutorder

ONLINE ORDERING – CAMP MASTERS www.popcornordering.com Follow steps in CM System Guide #5: Enter Take Orders + Sell Online CURRENT SCOUTS – UNIT LEADER WILL EMAIL SINGLE-SIGN ON LINK. EMAIL WILL BE FROM “customerservice@campmasters.org” ** use Google Chrome or Firefox Browser www.popcornordering.com

ONLINE ORDERING – WHITLEYS Visit www.whitleysfundraising.com Whitleys enters unit data Not personalized by Scout

ONLINE ORDERING – WHITLEYS Visit www.whitleysfundraising.com Scout sends message with URL plus: REGION New York COUNCIL Seneca Waterways UNIT Unit and # NAME Scout Name

PRODUCT DISTRIBUTION Main Location Secured Raymour & Flanigan (Henrietta) Potential Secondary Location Dates September 7th Show & Sell November 15-16th Take Order December 12th Holiday Sale / Clean Up (Council Service Center) Volunteer Units = Benefits Size Matters (Vehicular)

Pay Anywhere™ CREDIT CARD READER Increase Sales Increases Sales Reduces purchase barrier for customers 2.69% per swipe fee (customer can offset this) Multiple device and multiple user ready Need Tax ID Number from Chartered Org Link to Unit Bank Account before the sale Reviewed at Council Kickoff (Aug 11th) www.payanywhere.com/help

SOS!! (SAVE OUR SALE) District Kernels / Council Committee www.senecawaterways.org/popcorn District Executive www.senecawaterways.org/contacts-staff-listing Council Staff: Chris Crittenden / Patrick Hanrahan Christine.Crittenden@scouting.org Patrick.Hanrahan@scouting.org

OBJECTIVES Understand Key Steps to Success Increase Awareness of Sale Resources Know How to Conduct an Impactful Unit Kickoff Gain Confidence in Fulfilling Your Role

QUESTIONS ??