Hook Model of Behavioral Design Template

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Presentation transcript:

Hook Model of Behavioral Design Template The Hook Model of Behavioral Design is based on the book Hooked by Nir Eyal which describes a four-step model for product design to encourage customer behavior. The Hook Model helps product manufacturers design products that create habit-forming behavior in users via a looping cycle that consists of the following four steps: Trigger, Action, Variable Reward and Continued Investment. Want more tools and templates? Visit https://upboard.io/

Hook Model of Behavioral Design Template 1 Internal and External Trigger Trigger Action Investment Reward 2 Action in Anticipation of Reward 3 Fulfilling Reward Characteristics 4 Investment to Confirm Retention Want more tools and templates? Visit https://upboard.io/

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