Heber Valley Office of Tourism Three-season Campaign 2019

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Presentation transcript:

Heber Valley Office of Tourism Three-season Campaign 2019

WHO WE ARE Full-service advertising & marketing agency Specialize in tourism 7 years working with DMOs Located in downtown Provo Built to drive TRT

PREVIOUS WORK FOR HEBER VALLEY

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Goals Drive visitation in the off-seasons (Spring, Summer, Fall) Increase overall awareness of Heber Valley Establish recognizable branding

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Strategies Promote awareness through multi-channel advertising campaigns Increase interest and awareness through public relations Increase interest and awareness through social media & influencers Design and develop creative campaigns and branding that are easily-recognizable and memorable Utilize marketing automation to continue to engage potential visitors after first contact

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Tactics PR & Content Monthly blog posts Monthly email newsletters Social media influencers - June or July Purpose: Drive Awareness & Interest

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Tactics SEO & SEM Targeted SEM campaigns Search-engine-optimize the Heber Valley website Purpose: Promote Awareness, Increase Visitation

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Tactics Facebook & Instagram Ads Lead gen ads Carousel ads Purpose: Promote Awareness, Increase Visitation

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Tactics Retargeting Dynamic display ads Messaging based on interests Purpose: Increase Visitation, Encourage Action

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Campaign Tactics Email Automation Monthly email newsletters Email marketing nurtures Provide several touchpoints Purpose: Increase Visitation, Encourage Action

HEBER VALLEY THREE-SEASON CAMPAIGN 2019 Additional Services Creative Services Ad campaign creation Branding development General design needs Administrative Services Account management Market research - Wonder Real-time dashboards

QUESTIONS?