Agenda More review of the Computer Use case

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Presentation transcript:

Agenda More review of the Computer Use case Introduction to channel choice Electronic communication and channel choice

Computer use drafts If you brought a revised rough draft, work with a small group to review drafts If you did not bring a revised draft, complete the “E-Terms” exercise You may work alone or with a partner or small group You must turn in the exercise

Channel choice Sending a message via a particular channel affects how it is received Use of multiple channels in one situation is sometimes required Each channel has strengths and weaknesses that make it suitable for certain contexts

Matching media to message What is media richness? What are “direct” and “indirect” media? How do these factors help determine message channel?

Media richness Rich (direct) media: Lean (indirect) media: Allow immediate feedback Are interactive Include “extra” information (body language, expression, etc.) Lean (indirect) media: Do not allow immediate feedback (may not allow feedback at all) Do not facilitate interaction Contain only one type of information (text)

E-mail position paper Situation: good news, bad news In a small group, discuss: In addition to the memo the assignment asks you to write, what other communications would you need to send? What channels would you use? In the memo the assignment asks you to write, what information must you include? What would you leave out? What tone is appropriate in writing to Jack?

Assignment Finish your Computer Use Case memo Section assignment #1 will be done in class on Thursday; plan to attend class!

Assignment Finish your Computer Use Case memo Discussion time for your section assignment will be provided on Thursday