women

women: their av world 58% 23% 27% Predominantly light TV viewers who are using subscription services more frequently to create their own content viewing schedules. 58% of women are light commercial TV viewers1 23% of women have used a commercial Broadcaster Video on Demand service in the last 4 weeks2 27% of women have used a Subscription Video on Demand service in the last 4 weeks2 Source: 1. IPA Touchpoints 2018. 2. TGI Q3 2019. Commercial broadcaster includes All 4, ITV Hub, My5. Subscription includes Netflix, Amazon prime Video and Now TV.

78% of women are cinemagoers Source: TGI Q3 2019.

Streaming FUELs their passion for film Cinema remains a great way of engaging with entertainment-loving women - 90% of those to use Netflix, Amazon Prime or Now TV in the last month are cinemagoers. +23% uplift Source: TGI Q3 2019. Target: Used/not used either Netflix, Amazon Prime or Now TV in the last 4 weeks.

cinema experience cannot be replicated 76% agree the cinema experience cannot be replicated (on Tv, Laptop or Mobile) Source: FAME 2018.

female cinemagoers want to escape The big screen experience lets them relax, treat themselves and be absorbed in another world. 75% 80% “A trip to the cinema lets me escape from everyday life” (112 index vs. average male cinemagoer) “Going to the cinema is a real treat” (114 index vs. average male cinemagoer) Source: FAME 2018; IPA Touchpoints 2018.

Cinema is a social experience In the week with friends or at the weekend with the whole family, a trip to the cinema consistently provides women with a high-quality shared experience. 71% 68% “Watching a film at the cinema gives me something to talk about with friends & family” (118 index vs. average male cinemagoer) “The cinema is a great way to spend quality time with friends & family” (115 index vs. average male cinemagoer) Source: FAME 2018.

Quality shared experiences Heart-warming romance, uplifting musicals, captivating drama – cinema is the place for women to escape with others. Romance One to watch: Last Christmas (Index: 110) November 2019 Musicals One to watch: Cats (Index: 132) December 2019 Drama One to watch: Downton Abbey (Index: 125) September 2019 Top-indexing genres source: TGI Q3 2019 Film profile source - DCM Planner, profiles based on comparative film profiles from CAA Film Monitor

The most efficient female films of 2018 High profiling female titles enable advertisers to minimise wastage. Fifty Shades Freed 79% Female Mamma Mia! Here We Go Again 77% Female A Simple Favour 71% Female I Feel Pretty 69% Female The Spy Who Dumped Me 69% Female Mary Poppins Returns 68% Female Source: Kantar TNS Film Monitor Profiles.

engage them with cinema in 2019 & 2020 Reach and engage female cinemagoers with a range of highly anticipated releases through 2019 and beyond… Downton Abbey 63% female / 125 index Last Christmas 56% female / 110 index Military Wives 66% female / 130 index The Secret Garden 67% female / 132 index Woman in The Window 68% female / 134 index The Goldfinch 68% female / 134 index Cats 67% female / 132 index Little Women 67% female / 133 index Soul 65% female / 128 index West Side Story 64% female / 125 index Source: DCM Aston campaign planner. Index vs. % of Women in UK population. Based on Kantar TNS comparative film data.