Bottles Fine Wine highlights Bubbles for NYE Date & Location: Bottles Fine Wine Shop, Providence RI – 12/31/13 Objective: Push Sparkling marques to drive NYE sales Drive off premise high profit items for support account Maintain share of sales on a night with plenty of competition Action: Sampled Chandon Brut, Chandon Rose, Etoile Rose, Moet Imperial, Moet Rose, 2004 Moet Vintage, 2004 Moet Vintage Rose, Moet Nectar Imperial Blanc Worked with account to program mix and match deals for consumers E-blast to off-premise data base Results: 400 samples given out in 3 hours – major impact Sales during sampling hours: Chandon Brut (15 bottles), Etoile Rose (3), Chandon Rose (15 bottles), Moet Imperial (16 bottles), Moet Rose (6 bottles), Moet Vintage Rose (1 bottle), Moet Nectar Imperail (2 bottles) = TOTAL 67 bottles New Placements: Etoile Rose (12 bottles), 2004 Moet Vintage (6 bottles), 2004 Moet Vintage Rose (6 bottles) Jody Vento, Rhode Island