123 Main Street, Sarasota, FL 34230 Listing Presentation Professional Marketing that Sells Prepared for [PROSPECTIVE CLIENT NAME] [AGENT NAME] AGENT PalmerHouseproperties.COM Cell: xxx-xxx-xxxx Office: 941.201.1199 123 Main Street, Sarasota, FL 34230

At PalmerHouse, We Are Committed To: THE PALMERHOUSE® PHILOSOPHY COMPANY PROFILE PalmerHouse Properties is a full-service residential and commercial real estate brokerage firm specializing in assisting clients in the purchase and sale of properties throughout the Atlanta metro area. With over 1,600 professional real estate associates, PalmerHouse combines expertise, resources, and dedication to guiding clients through all phases of the real estate process. When you choose PalmerHouse, you can count on personalized service, highly motivated agents, and broad knowledge of local markets. Most importantly, you can count on PalmerHouse to earn your trust and offer mutual respect in our relationship. At PalmerHouse, We Are Committed To: Leadership | Highest Ethical Standards | Improving Lives In Our Communities THE PALMERHOUSE® PHILOSOPHY  Win-Win Or We Don’t Do The Deal  Integrity We Do The Right Thing All The Time  Commitment We Work For You To Meet Your Goals and Objectives  Communication Continuously Open to Your Wants and Needs  Creativity Ideas & Strategies That Create Results  Clients We don’t have customers - We Only Have Your Best Interests at Heart  Teamwork Together Everyone Achieves More  Trust Is the Foundation of Our Relationship  Success Accomplishing Your Dreams Through Our Teams 3 Offices throughout North and West Florida 20 Offices across the Southeast 1,600+ Agents Working Together To Sell Your Home Agent Education/Training Is A Priority In Order To Provide You With The Most Professional Service.

Partner With a Leader in the Sarasota Area Agent Profile Insert Agent Picture Insert Agent data and Bio Insert Agent awards, memberships, recognition, etc.

10-Point Marketing Plan Proven Pricing Strategies For Sale Sign, Rider Signs and Directional Signs Yard Flyer Box & Distribution of Flyers in Neighborhood Flyers in the Home Listed in MLS Service Web Listing, Social Media & Broad Internet Marketing Open House Program Track Showing and Collect Feedback Weekly Seller Updates Property Agent Caravans

2018 How Buyers Found the Home they Purchased 34% Real Estate Agent 29% Identified Property On The Internet *Realtor.com

Our Marketing Plan For You Listing services reach 51,000+ Agents Step 1: Targeting the Real Estate Community 51,000+ Sarsota/Venice Real Estate Agents Area MLS Listing services reach 51,000+ Agents 79% of homebuyers used a Real Estate Professional to purchase their home in 2016 84 % of home buyers used a Realtor in their home search Using the Maximum Number of Photos

Step 2: Targeting Buyers When you list with PalmerHouse, your listing appears on all leading RE broker websites. “The Magic of Listing Syndication” We will provide maximum exposure of your listings to over 100+ websites!

Syndication & Advertising Targeting Buyers (The General Public) Syndication & Advertising It Will Be Everywhere

Internet, Internet, Internet! Targeting Buyers Internet, Internet, Internet! Zillow & Trulia Realtor.com

Specific Marketing Plans for 123 Main Street MFRMLS - 25 Photos and exposure to 51,000+ local Realtors Listing on Realtor.com - upgraded featured listing Listing on Trulia.com – upgraded featured listing Listing on Zillow.com - upgraded featured listing Additional Web exposure: Plus Google, Yahoo, Redfin, AOL Real Estate and dozens, if not hundreds more sites   All local Real Estate Sites will feature your listing   Professional Photography Open Houses at your option Buyer Feedback response program to make the home more marketable and to learn as we go

The following Services may also be provided: Our Marketing Plan PalmerHouse Properties offers a recognized and polished marketing presentation for your home. Sign and Flyer Box at the gate, if permitted Computer controlled infrared lockbox monitors all access to your house to offer security, prompt agent showing access and feedback. Or by appointment showings. 24 HOUR Internet marketing   The following Services may also be provided: Personal Monthly sphere of influence e-mailing to over 500 personal contacts Monthly showing reports on your property activity Contract preparation and delivery (state of GA approved contracts and forms)  Attorney recommendations and guidance Mortgage information and guidance Real dollar savings through these relationships Complete buyer assistance and guidance…we qualify buyers and close them Well developed negotiation strategies - bringing you the highest possible final sales price

Professional and appealing signage designed for qualified buyers! Our Marketing Plan Professional and appealing signage designed for qualified buyers! Every listing gets a customized, targeted marketing strategy that may include installed post signs, directionals and fliers.

Professional and appealing signage designed for qualified buyers! Our Marketing Plan Professional and appealing signage designed for qualified buyers! Every listing gets a customized, targeted marketing strategy that may include installed post signs, directionals and fliers.

we can maximize open houses to sell your home. Our Marketing Plan OPEN HOUSES AND AGENT “CARAVANS” Holding an open house is serious business. Below are some points that show how we can maximize open houses to sell your home. TAKING OPEN HOUSES BEYOND THE BASICS Each time PalmerHouse Properties hosts an open house, of course things start with an “Open House” sign in the yard, but there’s also so much more. Sign in the yard with balloons and riders Directional signs at nearby key corners with balloons and riders The Open House is posted on FMLS and GAMLS It’s also posted on Zillow, Trulia and Realtor.com and other syndicated sites Reminder calls the morning of the event Meet with and follow-up with Open House prospects BROKER CARAVANS: GETTING NOTICED BY THE RIGHT PEOPLE – AGENTS! An “Agent Caravan” is much like an open house but it’s targeted specifically to local Real Estate professionals. As part of the PalmerHouse marketing strategy, an agent caravan may be scheduled in the first 30 days of the listing to capture the attention of other agents that may have a buyer for your property. Caravans are held where local customs dictate. Not all areas or neighborhoods use Agent Caravans and the practice is a declining one.

My 10+ Customer Service Commitment As the Real Estate Professional, you have chosen to exclusively represent you in the sale of your new home, I promise that I will: Provide you with 10+ Customer Service during the entire selling process including taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times. Help you obtain the highest possible price for your house in the shortest amount of time. Advise you on pricing and assist you with staging your home. Implement the 10-Point Marketing Plan to market your house through as many channels as possible. Coordinate the home showing process. Present all offers in person and advise you on the terms and contingencies. Negotiate offers on your behalf. Schedule and coordinate completion of contingencies and inspections. Monitor the Buyer’s loan process. Coordinate and supervise the preparation of all closing documents and guide you through the closing process. I look forward to selling your property!

The Post Listing Consultation There is much to discuss with regard to showing and selling a property. Sensitive to the needs and concerns of the homeowner and family, I provide a Post Listing Consultation” within ___ days of signing the listing paperwork. During this consultation, I will discuss many of the necessary strategies and details involved in the process of selling your property. The Consultation Includes: Customary Showing Procedures Showing your Home with Pets and Children Offers and Counteroffers First Offers, Low Offers, Multiple Offers Home Inspection Issues Survey Issues Termite Issues Sale of Property Contingency Negotiation Strategies Financing Issues-Closing Costs Advantages of a Home Warranty Schedule of Pricing Review From Contract to Closing Homeowner Concerns

Cancellation Guarantee We Work For You Cancellation Guarantee I guarantee to let you cancel your listing agreement at any time, prior to accepting an offer to purchase your home, if you feel that I have not done my job as outlined in the Listing Agreement and in my 10+ Customer Service Commitment. The benefits to you are: You do not have to worry about a long-term commitment if you are not satisfied with my service. You do not have to worry about lengthy broker protection periods if you decide to cancel. You do not have to pay any costly “cancellation fee”. I make listing your home with me totally hassle free. My responsibility to you: I am 100% committed to providing you with the highest level of service in the Atlanta market. My success and the growth of my business depends upon this commitment to you. I realize that you are the most important element in this relationship.

Pricing Your Home

Determining Your Type of Market Determining Factors Market Drivers - Supply and Demand Market Value - What buyers will Pay Marketing Period - Within Three (3) Months One of Two Markets Always Exist Seller’s Market Buyer’s Market Demand: High Supply: Low Demand: Low Supply: High 80% of local property on market will sell within 3 mo. ‘Property worth’ based upon comparable properties sold within 3 months 20% of local property on market will sell within 3 mo. ‘Property worth’ based upon price and condition compared to comparable properties currently on the market What does this mean for You right now as a Seller?

Determining Your Type of Market We are in a SELLER’S Market Atlanta is currently experiencing a shortage of inventory. A Six Month Inventory is considered to be a standard. Throughout metro-Atlanta, we are seeing inventories of only 1 or 2 months… ….and in some areas, as low as 1 week! The best time to list your home is when inventory is low! There hasn’t been a better market in more than 7 years.

What You Do & Don’t Control Seller Controls: Seller Doesn’t Control: Property Condition Availability for Showing Price Home Warranty Competition Buyer’s or Seller’s Market Interest Rates When The Perfect Buyer Walks Thru Door

The Importance of Getting it Right the First Time

Seller: “I’d like to try listing at a higher price for 30 days and if we don’t get any offers then we can lower the price…” The REAL question is do you want to price it for negotiation or competition?

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Asking Price vs. Percentage of Buyers That View the Property

Buyer Interest vs. Weeks on Market Number of Weeks on the Market Excitement & Interest Number of Weeks on the Market

Effect of Overpricing on Selling Time and Price Market Price Market Price Listing Price Sold Number of Weeks on the Market

Property Comps

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Condition vs. Competition 80% Out of The Market Homes that Don’t Sell 20% In the Market 80% Great Poor Condition vs. Competition Property Improvements Staging

Improvements that Cost the Least but Bring the Most Return Your return on home-improvement Investments Improvement Typical Cost Increase in Sales Price Average Return % of Agents Recommending Lighten & Brighten $86-$110 $768-$935 769% 84% Clean & De-Clutter $305-$339 $2,093-$2,378 594% 91% Fix Plumbing, Elect. $338-$381 $922-$1,208 196% 63% Landscape & Trim $432-$506 $1,594-$1,839 266% 72% Staging $212-$1,089 $2,275-$2,841 169% 76% Kitchen, Bath Upgrades $1,546-$2,120 $3,823-$4,885 138% 83% Repair Flooring $1,531-$1,714 $2,267-$2,589 50% 62% Paint Exterior Walls $2,188-$2,381 $2,907-$3,233 34% 57% Replace Carpeting $2,602-$2765 $3,585-$3,900 39% 65% 2003 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80-$2800, made in preparation for sale, actually yield the highest returns when a house is sold.