Marketing Within Your Local Community

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Presentation transcript:

Marketing Within Your Local Community FAFSA DAY 2019-20 Marketing Within Your Local Community

Who Can Help You Get The Word Out? High School Guidance Staff High School Teachers and/or Administrators High School Students Parent / Teacher Organizations College Admissions Staff College Faculty and Administrators Community-Based Organizations Religious Organizations Local Businesses Local Newspapers Radio Stations Television Stations Social Media And More…

Reminder: Site Coordinator Resource Page https://www. masfaa Bookmark this page! It is not listed on the website. We reserved this page as a helpful resource for our Site Coordinators! CATEGORIES Marketing Materials Press Releases Site Coordinator Planning Resources Day of Event FAFSA Day Presentation

Bookmark this page as well for counseling students! Highlight: Student & Parent Resources Page https://www.masfaa.org/fafsa-day-resources/ CATEGORIES Official Links Overview & FAQs How-to Guides Errors to Avoid Lingo & Glossaries Admissions & College Search Scholarship Search Military Homeless & Foster Youth Career Exploration In-Person Resources HELPFUL TIP Bookmark this page as well for counseling students!

Brochures

Flyer & Poster

Save the Date Cards

Web Banner

Social Media Facebook www.facebook.com/fafsadayma Twitter www.twitter.com/fafsadayma Instagram @FAFSADay

Social Media Best Practices Facebook Use conversational tone Invite readers to take action! Share pictures and videos Invite responses and likes Vary your post types Keep posts short Tag FAFSADay Twitter Create Tweets that resonate Keep Tweets short and sweet Make it real-time Tweet as often as possible Try Tweeting at different times of day Use @reply and #mention TIP Create Facebook EVENTS!

Online TIP Reach out to your school’s IT team or Webmaster to see if they can include a FAFSA Day banner on the homepage!

Other Great Options Announcement in E-Newsletter Letter to Area Schools All-Call to Families Radio Spots Make it easy: Use the online resource docs! Remember: https://www.masfaa.org/fafsa-day-resources-2

Registration Process! Auto-generated emails (Hooray!) Want custom text and attachments for your site? Email us! Site Coordinators will be CC’d on email confirmations Rosters will be emailed weekly Remember: Send a reminder email to your Student and Volunteer Registrants 1-2 weeks prior to event and a reminder a few days prior!

Sample Student Registration Email

Sample Student Registration Email - cont

Sample Volunteer Registration Email

Sample Volunteer Registration Email - cont

FAFSA Day Massachusetts Chairs Amy Staffier 617-521-3866 amy.staffier@simmons.edu Jennifer Bento-Pinyoun 857-248-0864 jbento@mefa.org Jan Combs 508-455-8677 jan.combs@getintocollege.com Thank you for serving as a Site Coordinator!

YOU CAN GET THE WORD OUT! Questions? Thank You!