FIGURE 12-2 The Network Effect

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FIGURE 12-2 The Network Effect Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-3 A “Star” Network in Banking Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-4 Positive Feedback Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-5 Domino Has a DSIR Advantage from Dominating Component 1 Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-6 A New, Intermediate, Layer Emerges Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-7 Illustrative Adoption Pattern Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

FIGURE 12-8 An Alternative Adoption Pattern Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

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