Pricing Alison Cohen, Bicycle Transit Mitch Vars, Nice Ride Minnesota Nick Bohnenkamp, Denver Bike Sharing Steve Hoyt-McBeth, Portland Bureau of Transportation

Goals/Objectives Increase ridership Increase net revenue Expand access to people living on low incomes Reduce fare-related customer service and marketing resources Higher recapture of operations costs through membership revenue

Strategies Lower cost of entry - (Monthly) installment payment - Removing annual pass - Swap day pass for single ride Increase total membership cost Simpler, more intuitive membership/fare - Single ride, pay by the hour Reduce the number of fare instruments

Panel questions How is it working? Are you planning on: - keeping? - tweaking? - ditching?

System Summary 1,000 Bikes, 100 Stations 8.8 square mile service area Opened July 19, 2016

Overage: 10 cents/minute all plans 30 minutes 3 hours ride time 90 minutes daily Overage: 10 cents/minute all plans

Trips Total Trips: 137,000

Trips by Member Type Annual Members: 56,833 Single Ride: 48,124 Day Pass: 35,987

Memberships Annual Memberships: 2,844 Single Ride Users: 22,584 Day Passes: 11,513

Average Trip Length ALL: 2.2 miles, 28 minutes Annual Member: Single Ride: 2.2 miles, 33 minutes Day Pass: 2.7 miles, 43 minutes

Thank You!