1.1 Meeting customer needs A Mass market B Niche market C Product orientation D Market orientation E Primary research F Secondary research G Quantitative research H Qualitative research I Market segmentation J Adding value 1 Products based on customers needs/ wants 2 A smaller segment of a larger market 3 The collection of data that already exists 4 A market which is large and relatively undifferentiated 5 The difference between the cost of a product and its selling price 6 Research which is based on data 7 Research based on opinions, attitudes and beliefs 8 The collection of data that doesn’t already exist 9 Primary focus is on the product rather than the customer 10 Market split into smaller sections with customers who have similar needs Match the key phrase (A-J) with their definitions (1-10)

A B C D E F G H I J Mass market A market which is large and relatively undifferentiated 4 B Niche market A smaller segment of a larger market 2 C Product orientation Primary focus is on the product rather than the customer 9 D Market orientation Products based on customers needs/ wants 1 E Primary research The collection of data that doesn’t already exist 8 F Secondary research The collection of data that already exists 3 G Quantitative research Research which is based on data 6 H Qualitative research Research based on opinions, attitudes and beliefs 7 I Market segmentation Market split into smaller sections with customers who have similar needs 10 J Adding value The difference between the cost of a product and its selling price 5