Indonesian Wholegrain Workshop 1 August 2019 Department of Community Nutrition, Faculty of Human Ecology, IPB University

Outline Definition and regulation Product development Community awareness

Definition and regulation Definition of whole grain Regulatory aspects of whole grain and fiber in Indonesia Minimum content, total/maximum content, single/multiple grain Claim regulation How to put it on the label Any logo regulation? Any plan to change or improve the regulation Food safety concern to be addressed: contaminant, residue, allergen, anti-nutrients

Definition and regulation Breakfast cereal standard International definition: adopted Minimum content claim Need research  Quantitative recommendation Basic recommendation Data for assessment  urgently required National diet survey Identify people habit: current eat, how much  recommendation Research knowledge about the people awareness and knowledge: public and private sector  no bias Collaboration is the key

Definition and regulation Contaminant Food safety: big concern Mycotoxin, heavy metals (Arsenic, etc.) Study for cost and benefit on NCD Already set up  CODEX (adopted) Regulation about mycotoxin for cereals Logo Healthier choice Survey  which one is the best : for better understanding Logo for whole grain

Product development Whole grain production, availability and intake in Indonesia (including how to collect the data and assessment). Please include our local grain in our discussion Innovation and/or development of food products containing whole grains (taste vs health benefit) for healthy people and food for special dietary uses and food for special medical purposes

Product development Issue: whole grain availability? Data and assessment Whole grain production? In Indonesia Indonesia has information  need bid data capture Data analytic  synthesis Need “Human Resources” Build up  Nielsen research  share data Data from local area (kabupaten, kecamatan, desa)  assessment Brown and red rice  … Shorgum (potential) can be grown in Indonesia even in eastern part Sumbawa, Timor

Product development How to increase the acceptability 1st strategy: Product development? Innovation?? Technology?? Innovation without technology  how to encourage industry to produce product from the indigenous whole grain 2nd strategy: Creating demand within the consumer Increase their awareness Who have to start? How disseminate the message Infrastructure: POSYANDU (can be the centre for dissemination)

Product development Platform: industry, academia, and government work together  round table.. How to disseminate the message Develop product: for normal and special medical purposes Food for healthy people and medical purposes

Community awareness Promoting the intake of whole grain (consumer education): general population, mothers, school children How to put the message of whole grain in our national dietary guidelines

Community awareness Communicating whole grain Consumption level in Indonesia? People understanding of whole grain? Socio-economic profile of the people? Traditional diet? 1st target: Mother Back to basic from the definition of wholegrain.. Focus on the BENEFIT

Community awareness 2nd target: school children  ministry of education: insert the message 3rd target: university  go to local community: nutrition education for the students Different strategy.. Socio economic group Traditional diet focus.. Traditional meals So that increase the acceptability Traditional recipe, Communicate in TV, magazine Whole grain for better life: Campaign Looking meals  with their language

Closing Industry partner Important stakeholder Platform: food dev. Centre Action: Oct  round table Actualize the result

TERIMA KASIH