The case for texting Texting has evolved into a permission-based communications tool. Read rate -- 95% - 98% of text messages are read within 3 minutes.

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Presentation transcript:

Increase engagement and improve communication with those close to you cause.

The case for texting Texting has evolved into a permission-based communications tool. Read rate -- 95% - 98% of text messages are read within 3 minutes Text messaging requires no installation, web connection or particular OS Text messaging is ideal for sending short, time-sensitive content A person’s phone number is the only contact point that changes less than 10% over lifetime As a marketing channel, text messaging = $2 Trillion per year Typically texting has been used for communicating amongst friends and family. Recently though there is a growing trend for using text to communicate with a broader audience.

Giving preference and channel As you can see texting is right along side online as another channel for giving. The gap however in usage is low. This is because the current giving solutions through text messaging is dry and unengaging.

DPText essentials DPText makes it easy to continually engage your audience via text Integrated with DonorPerfect Accept donations and pledges Simple user experience (similar to email tools) Gives you your own custom keyword: Text “CORAL” to 444-999 Tools to segment your audience into distinct texting groups Recruit volunteers, send invites & reminders and general communications, conduct contests Event tools – simplify event communication Deliver info on-demand via text widgets (directions, documents, etc.) View detailed reports on all text activity

Demo Text “CORAL” to 444-999 User experience: 1. A person texts your custom keyword to 444-999 or enters their mobile number into a widget on your website. Try a widget here 2. Person receives your custom text message response (The opt-in process happens 1-time only) 3. You’re now able to send the person texts and they can access all kinds of on-demand messaging options: - Donate - Pledge - Volunteer - Register for event - Watch a video Donations, pledges, volunteer signups and all other communications are instantly captured into DonorPerfect. CORAL How does Dptext work. Please grab your phones and text coral to 444-999.

Donate via DPText DPText donations leads donors to your WebLink page. Our easy to use interface allows you to set up the right messaging campaigns to reach out to your audience.

Contacts are captured into DP DPText Profile info is added into Main tab when captured by text: First and Last Name Mobile phone Email address Each contact is added to the Contacts tab. Examples: Volunteer sign ups Surveys Polls Contests Our easy to use interface allows you to set up the right messaging campaigns to reach out to your audience.

Pledges are captured into DP Text-based “pledges” capture key data into the pledge details page. Our easy to use interface allows you to set up the right messaging campaigns to reach out to your audience.

Event giving meters Branded Call to action. Combines donations from DPText and other sources. Rolling list of donors and donations. Our easy to use interface allows you to set up the right messaging campaigns to reach out to your audience.

User stories (participation) Call for Volunteers Goal: A regional non-profit wants to simplify the volunteer signup process and boost their volunteer-base. Action: They add a text widget to their volunteer webpage and point to it via their email and social sites. Result: Capture over 1,600 opt-ins and 300 volunteers in the space of 6 months. Event Communications Goal: An event organizer struggles to communicate seminar updates, reminders and key info during her seminars. Action: She offers a ‘seminar texts’ option to attendees. Result: Over 80% opt-in and she says “I find the tool to be a great enhancement to my goal to go paperless for all meetings and provide easy information to attendees.” Goal: A marketing exec. Wants conference-goers to commit to next year’s conference early. Action: In the closing session of the conference, he announces a one-time-only discount for next year’s event. “To get this deal you have to pick up your phone and text XYZ to 444999!” Result: Over 20% of the audience purchases tickets. Family Day Fun Goal: A non-profit that serves kids with cancer, wants to do something “cool”, “educational” and interactive like Pokemon GO for their family day. Action: The staff leverages GivBee’s system to create a text-based scavenger hunt. Result: Participation is high. The kids and their families have a blast. The staff calls it, “A huge success.” As part of our best practices we recommend adding a call to action on your website. As you can see we have put our Opt-In Keyword and shortcode on the home page. We have also added a widget for collecting information for volunteering and providing meals during a disaster.

User stories (fundraising) Gala Appeal Goal: Tap into the part of the audience who have not written checks. Action: The speaker takes time, “If you have not yet given, will you please pick up your cell phone to make a donation by text?” and a long pause. Result: She raises an additional $800 in 1 minute and adds dozens of new opt-ins to her texting list. Ticket Sales Challenge: A theatre is far under their projected ticket sales for an upcoming one-night-only show. Action: In the final days before the show, they send two messages (with embedded links) to their list of 181 opt-ins and offer an exclusive discount (a few dollars) for text message users. Result: In two text blasts spaced four-days apart, they sell 182 tickets. Golf Tournament Goal: A small non-profit wants to make it easy for people to buy golf balls for a 50/50 golf ball drop. Action: They leverage GivBee’s platform to sell balls to those that don’t want to use/have cash. Result: They sell an extra $750 in golf balls. Outdoor Booth Challenge: How can we simplify and expand giving at our booth at an outdoor community event? Script: “if you don’t want to give cash today, you can donate from your phone by texting our keyword…”. Result: The non-profit raises enough in text-based donations alone, to cover over 3 years of the texting service. As part of our best practices we recommend adding a call to action on your website. As you can see we have put our Opt-In Keyword and shortcode on the home page. We have also added a widget for collecting information for volunteering and providing meals during a disaster.

Easy to get started We do the account set-up for you We give you 1-hour of free training Monthly plans are provided with a one year commitment You kick off your text campaigns in just minutes Template-driven campaign and message setup Web-widget iframe code is generated automatically Your custom keyword is ideal for promoting via social sites, email, marketing Simple tools for sending text messages to opt-ins Your text opt-in list is managed automatically

DPText plans and pricing   Entry Plan $59/month 1,000 SMS credits/month As needed: 5 cents per message   Standard Plan $119/month 2,000 SMS credits/month As needed: 4.5 cents per message  Enterprise Plan $179/month 5,000 SMS credits/month As needed: 4 cents per message All plans include: Account setup 1 hour training/coaching DonorPerfect integration Tools for opt-in list management Real-time activity reports No transaction fees We offer an entry plan starting at $59 a month that includes DP integration. CONFIDENTIAL (c) Copyright 2016 GivBee All rights reserved.