CAPACITY BUILDING I Victoria Goldsmith Mark O’Donnell Executive Director Habitat for Humanity Cape Cod Mark O’Donnell Senior Vice President and Chief Development Officer Big Brothers Big Sisters of Massachusetts Bay
Why? Need Sustainability Scale Infrastructure Capacity Building
Build Strong Leadership Volunteer Leadership Staff Make a personal gift Identify key prospects and volunteers Solicit (when staffed appropriately) Are partners with staff Advocate and share their passion Provide buy-in and credibility Take ownership of plans success Visit with your constituents Provide overall strategy and operational planning/material Manage volunteers Manage fundraising plans Motivate and provide confidence Solicit gifts Are ultimately accountable
Outcomes and Accountability Why Us? The Rationale for Support Build a Strong Case Service Expansion Programs Outcomes and Accountability Business Plan Leadership Why Us? The Rationale for Support The Need/ Problem
Identify Your Donor Base Non-profit Grateful Patients/ Alumni/ Members Event Attendees Friends Volunteers Board Corporations Foundations Associations Government
Plan and Implement Conduct Short and Long Term Planning: Invest in Capacity Building. Nothing Beats “Feet on the Street” Constantly building your pipeline is critical. Deploy all leaders (CEO, board, volunteers, program leaders). Hard work + thorough preparation = Successful fundraising. Raising money takes time, patience, and planning. If you don’t ask, the answer is always no. You have to ask to get. The “perfect moment” to ask doesn’t exist. The time is now. Smart fundraisers don’t ask for every gift; they have others ask for them! Everyone is doing profound work, your organization isn’t entitled to support. You have to earn it.
CAPACITY BUILDING I Victoria Goldsmith Mark O’Donnell Executive Director Habitat for Humanity Cape Cod Mark O’Donnell Senior Vice President and Chief Development Officer Big Brothers Big Sisters of Massachusetts Bay
Good People bring MORE GOOD PEOPLE Culture of FUN APPRECIATION and JOY Build Upon Your STRENGTHS MAGIC BUTTONS Good old fashioned diligent, smart, kindly, HARD WORK Good People bring MORE GOOD PEOPLE
A Culture of Appreciation and Joy
Build Upon Your Strengths
Good People Bring MORE GOOD PEOPLE
Good old fashioned diligent, smart, kindly, HARD WORK
KNOW YOUR STRENGTHS and BUILD on THEM
FOCUS on PEOPLE to PEOPLE, REPEATING Sources vs One Time
BUILD A DIVERSE FUNDING STREAM
As One SETS Another RISES
BEWARE OF EVENTS …but make the most of them
KNOW THYSELF
BE LIGHT ON YOUR FEET and READY for OPPORTUNITY Photo credit Marty Sohl
RIGHT PEOPLE
ADVICE Seek, Listen, Heed
TREASURE your LOYAL SKEPTIC
EVERYONE ON BOARD together, rowing in the SAME DIRECTION
THANK YOU