Amy Hansen StrandVision.com

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Presentation transcript:

Amy Hansen StrandVision.com 715-833-9501 How to sell IMPROVED Customer and Employee Relationships with StrandVision Digital Signage Amy Hansen StrandVision.com 715-833-9501 StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Vision Statement StrandVision Digital Signage is an Internet subscription based product offering companies the opportunity to effectively communicate and evolve relationships with their customers and employees to increase business by increasing overall satisfaction. StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Signage Technology Provides… The goal is to use signage technology to improve relationships with customers, employees and lookers/shoppers. The objective is to provide a visual presentation tool for resellers, customers and viewers to create additional profits and business opportunities while generating word of mouth excitement. StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Today’s Situation Started in August, 2003 First installation in May, 2004 Previous experience with StrandWare Customer base is growing (doubled in the past 3 months) Excellent tracking and marketing tools Exciting ground floor opportunity to earn 20% or more on future prospects Continuing to develop tools and information StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

How Did We Get Here? Beer company building employee relationships by keeping them informed Multi-branch bank promoting customer services Partnerships with kiosk related hardware, software and service suppliers Partnerships with content providers for up to the minute content with no customer effort Reseller channel for personal installation assistance StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Bank Usage TV screens used in Lobbies, Teller Lines and Drive Up Lanes One or Two Kiosk Channels (locations) per branch Typically have multiple branches Content includes business hours, interest rates, financial advice, community involvement, customer and employee recognition and awards Targeted directly to the members – can provide sensitive material if desired StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Bank ROI Analysis Monthly fee is significantly less cost than one local newspaper or television ad per month Indirect payback – Increases members: Demonstrate the bank is technologically current Shortens the customer’s perception of wait time Demonstrates community activity – can even include local information and upcoming events Acknowledge select customers for achievement who are known by others viewing the kiosk StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Bank Installation Install one current personal computer with dedicated internet access for each channel (location) provided Distance requires television cabling or wireless tv transmitters, vga to tv converter, cable amplifier/splitter Installation of special television screens in drive-up lanes if renovation is an option Installation of ceiling mounted televisions over teller lines Optional construction of in wall kiosk for $5,000 to 15,000 $200-$1,000 per month kiosk subscription fees $500-25,000 up front installation costs per branch depending on configuration StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Service Center Usage Used in customer waiting area of service centers in oil change and muffler shops and auto dealerships One Kiosk channel that is updated by a marketing person Usually one facility Content includes business hours, current and upcoming specials, technician certifications, warranty tips, stories of the high cost of ignoring preventative maintenance, customer quotes, local news Helps remind current customers to come back more often and for more services Rewards frequent customers with publicity StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Service Center ROI Analysis Significantly less cost than one local newspaper or television ad per month Convert customers from 5,000 to 7,000 mile oil changes to 3,000 miles (converting 3 customers per month pays for a kiosk subscription) Indirect payback – Increases members: Shortens the customer’s perception of wait time Entertains and informs about interesting local and national news StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Service Center Installation Hide a current personal computer with dedicated internet access in a locking desk VGA monitor sits on top of the desk (no keyboard or mouse for security) Possible installation of optional ceiling or wall mounted plasma screen $55 per month kiosk subscription fees $500-2,000 up front installation costs StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Lobby/Employee Break Room Usage VGA screens used in lobbies and employee break areas One or Two Kiosk Channels (locations) per facility May have multiple facilities tied together Content includes welcoming today’s visitors, new employees and customers, employee recognition, community involvement, upcoming events, customer recognition of employees, department project progress Can provide competitively sensitive material since the information is not seen outside of the facility Communicate consistent, timely, motivational and informational messages to multiple locations of a company StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Lobby/Employee Break Room ROI Analysis A month is less cost than an hour of two employee's time discussing motivational problems. Indirect payback – Increases performance: Timely, accurate and pertinent communication keeps everyone following the company vision Frequent reporting on employee progress motivates by creating a healthy, team oriented yet competitive environment Daily recognition of employee accomplishments allows everyone to feel special which motivates and builds productivity Less misconstrued messages than the "water cooler" talk Current information is always displayed to all facilities allowing quick adjustments to company, product or service direction StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Lobby/Employee Break Room Installation Install one current personal computer with dedicated internet access for the employee break area Large cafeteria requires multiple television sets with coax cabling or wireless tv transmitters, vga to tv converter, cable amplifier/splitter Speakers wired to the computer for movie playback Optional construction of lobby / customer waiting area with another PC installed for $2,500 to 5,000 $55-$80 per month kiosk subscription fees per facility $800-5,000 up front installation costs per facility depending on configuration and remodeling requirements StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Grocery/Convenience Store Usage Used in the store entrance, end caps, checkout lanes and rest rooms of grocery stores, convenience stores and gas stations One Kiosk Channel (locations) that is set up by the person responsible for marketing Content includes today’s specials, supplier sponsored ads, customer quotes, business and holiday hours, local and national news, employee and customer recognition Increases "impulse buys" on low cost, high profit items StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Grocery/Convenience Store ROI Analysis A month is less cost than an hour of two employee's time discussing motivational problems Targeted to current customers who are already buying Increase impulse buys on soda and snacks Get paid $.01 to $1.00 (or more) per impression by suppliers Get paid $500 or more per month for dedicated end cap display for one supplier (a profit of over $450 per month) Indirect payback – Gain return visits from competition: Shortens customer’s perception of wait time at checkout lanes Builds awareness of community involvement Demonstrates savings by making specials and discounts more public, noticeable and available StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Grocery/Convenience Store Installation Install one current personal computer with dedicated internet access for each channel offered at the store Television cabling or wireless TV transmitters, VGA to TV converter, cable amplifier/splitter are used to drive TV’s Optional television screens on registers Optional ceiling or pole mounted televisions at registers Ceiling mounted televisions at store entrance Optional ceiling or rack mounted televisions at end caps $55-$625 per month kiosk subscription fees per facility $800-50,000 up front installation costs per facility depending on configuration and remodeling requirements StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019

Questions? StrandVision.com (c) 2004-2007, StrandVision, LLC 11/16/2019