Visual Literacy What do YOU see?.

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Presentation transcript:

Visual Literacy What do YOU see?

…urge us to alter our views Images….. …urge us to believe ideas, …urge us to go places, …urge us to alter our views or behaviors. …urge us to buy things,

But how do they do it? Key word: Rhetorical effects -images must move us emotionally or intellectually (ethos, pathos, or logos) to convince us. But in order to that, certain photographic techniques must be applied.

Distance of camera to subject CAMERA TECHNIQUES Distance of camera to subject Orientation of image & camera angle Eye gaze Point of view (subjective vs objective)

Compositional Features Settings, furnishings, props Characters, roles, actions Context (image is a part of something) Relationship between image and text

Advertiser Goals & Strategies Key Word: Audience What kind of consumers are they appealing to? What are the audience’s needs, values, desires, hopes, etc.? Age, sex, income, profession

Time for some Visual Analysis