Stay Ahead in a Changing World Competing for the same customers and executing your strategy in a rapidly changing marketplace.

Common challenges

Challenges …a changing market …fierce competition …underestimating the value of a brand …keeping the product portfolio attractive and profitable ….getting the most out of people and processes …target and sell to preferred customers

A solution

An Intense Two-Day Competition

In action

What people experience Engagement Teamwork Serious fun

What people are up against A rapidly changing marketplace Fierce competition Making tough decisions

What people take away Learning how to put strategy into practice – fast How to stay competitive in a changing market How to make prioritizations based on the right information

Who Celemi Enterprise is for Senior managers and middle managers in any company for putting strategies into action – fast. Also useful for middle managers, entrepreneurs and others with marketing, sales, business, and financial responsibilities.

What it is about

The Celemi approach You can’t absorb other people’s knowledge… … you have to create your own!

The seminar in a nutshell Target groups Senior managers Middle managers Time 1-2 days Materials Simulation board 8 years of operation Coins and value carriers Learning guide Number of participants 4-6 teams, 12-30 participants in total Facilitation Trainers certified by Celemi Computer based trainer support

The flow of the seminar Back to your own real world Potential areas for improvement? What could be done to tap into them? Your business reality What are you up against? Key issues? Opening Setting the scene The business simulation: Eight simulation years Six companies compete for the same customers in a changing market Debrief – discuss business themes and capture the lessons learned

The winner is: The company that can earn a profit in the short-term while creating long-term value for all stakeholders

What it looks like

Roles & Responsibilities Proposals & Marketing Brand Tracking Reputation Delivery Profit & Loss Statement Cash on Hand Checklist Product Range People & Processes Business Plan

Eight Years of Tough Competition At the Turn of the Year Evaluate last year Introduction of a new conceptual theme Strategize Decide on Development People, business processes, product portfolio Make Sure There is the Right Capacity Hire more people, or less Sell with Precision Marketing and sales proposals Deliver Consider outsourcing if needed Monitor customer satisfaction – delivery quality Close the Books Profit & Loss statement; performance indicators

The Moment of Truth

The Moment of Truth The marketplace and customers Each year, competing teams meet at the “Marketplace” for the moment of truth. Here, they win or lose customers based on their company’s offer and perceived performance. Credible assumptions and metrics Participants base decisions on an industry-standard segmentation model

A Market Analysis Leads to Intense Discussion Monitoring performance The facilitator’s computer support allows for a detailed yearly analysis as well as a comparison of the teams’ performance along a range of factors.

The way forward: Next Steps Exercise Participants bring the lessons learned back to your business Assess current performance as a company Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps Share your conclusions and discuss the way forward How can you make a difference? “Knowing what you want to achieve is one thing… …knowing which buttons to push is quite another.”

A Few of Our Clients