TRADE MARKETING BOOK 2019 EX FACTO: JULY 2019

INTRODUCTION 03 RETAILER’s FIXTURES 33 VISUAL ASSETS 09 Preambule 04 Objectives 05 Giftsets 06 RETAILER’s FIXTURES 33 Department stores 34 Perfumery chains 37 Travel Retail 40 Others 45 VISUAL ASSETS 09 Animation visuals overview 10 3 packshots visual graphic charter 11 5 packshots visual graphic charter 12 Additional visual for POS use only 13 Animation logos 14 Fonts 15 Didactic information 16 Color codes 17 POP MATERIALS 46 Giftset tower 47 Linear frame 48 Blotters 52 CONTACT 53 TECHNICAL DRAWINGS 54 Event window 55 Podium 12m2 56 Podium 4m2 60 Giftset tower 64 Linear frame 66 WINDOWS 18 Event window 19 Classic window 20 PODIUMS 21 Podium 12m2 22 Podium 4m2 25 SHOPPER EXPERIENCE 28 QR code 29

The Trade Marketing Team | PREAMBULE Dear all, You will discover in the next pages all the tools to animate 2019 AZZARO HAPPY HOLIDAYS ANIMATION in your POS during the strategic animation period. This merchandising book is a tool providing a reasonable level of comprehensive information to help you building the 2019 AZZARO HAPPY HOLIDAYS franchise animation, while ensuring that both standards and image are globally consistent. For any construction or special animation request, we ask you to send detailed brief and timetable to the Trade Marketing Team (Chloé BESOMBES) before construction. ONCE THIS IS DONE, PLEASE SEND US PICTURES Kind regards, The Trade Marketing Team

SUSTAIN ORGANIC BUSINESS | OBJECTIVES SUSTAIN ORGANIC BUSINESS & GENERATE ADDITIONAL TURNOVER WHILE PROTECTING MARGIN WITH DECREASING COG BOOST VISIBILITY AT POS & SUPPORT RENEWED IMAGE

| GIFTSETS BASIC SETS REF 80054858 REF 80054859 REF 80054860 AZZARO WANTED BASIC SET EDT 50ml + Deo stick 75ml REF 80054859 AZZARO WANTED BASIC SET EDT 100ml + Deo spray 150ml REF 80054860 AZZARO WANTED BASIC SET EDT 50ml + H&B shampoo 100ml REF 80054862 WANTED BY NIGHT BASIC SET EDP 50ml + EDP 15ml REF 80054863 WANTED BY NIGHT BASIC SET EDP 100ml + EDP 15ml GIFT SET VISUALS DOWNLOAD

| GIFTSETS BASIC SETS REF 80054870 REF 80054871 REF 80054875 CHROME BASIC SET EDT 50ml + Deo stick 75ml REF 80054871 CHROME BASIC SET EDT 100ml + H&B Shampoo 100ml + ASB 50ml REF 80054875 CHROME PURE BASIC SET EDT 50ML + Deo Stick 75ml REF 80054869 AZZARO POUR HOMME BASIC SET EDT 100ml + H&B Shampoo 100ml + ASB 50ml REF 80054868 AZZARO POUR HOMME BASIC SET EDT 50ml + Deo stick 75ml GIFT SET VISUALS DOWNLOAD

| GIFTSETS EVENT SETS REF 80054865 REF 80054896 AZZARO WANTED GIRL EVENT SET EDP 50ml + Body milk 100ml REF 80054896 EDP 80ml + Body Milk 100ml + EDP 7,5ml GIFT SET VISUALS DOWNLOAD

4 VISUALS ARE AVAILABLE FOR THIS ANIMATION | ANIMATION VISUALS OVERVIEW 4 VISUALS ARE AVAILABLE FOR THIS ANIMATION 3 PACKSHOT VISUAL 4 PACKSHOT VISUAL / APH 4 PACKSHOT VISUAL / MAD 5 PACKSHOT VISUAL

| ANIMATION VISUAL 3 PACKSHOTS • GRAPHIC CHARTER & RIGHTS Ratio 025 Ratio 071 Ratio 100 Ratio 300 Ratio 141 RIGHTS & USAGE. Photographer: Chic / Les Ateliers Territories: Worldwide Start of use July 2019 End of use: July 2020 Usage: In-store temporary  YES In-store permanent  YES Global Internet  YES Out of door  YES Print, Ad  YES Press Editorial  YES GRAPHIC CHARTER DOWNLOAD

| ANIMATION VISUAL 5 PACKSHOTS • GRAPHIC CHARTER & RIGHTS Ratio 025 Ratio 071 Ratio 100 Ratio 300 Ratio 141 RIGHTS & USAGE. Photographer: Chic / Les Ateliers Territories: Worldwide Start of use July 2019 End of use: July 2020 Usage: In-store temporary  YES In-store permanent  YES Global Internet  YES Out of door  YES Print, Ad  YES Press Editorial  YES GRAPHIC CHARTER DOWNLOAD

| ADDITIONAL VISUAL • FOR POS USE ONLY DOWNLOAD

LOGO TO BE USED FOR POS ONLY | AZZARO XMAS 19 ANIMATION LOGOS LOGO TO BE USED FOR POS ONLY LOGOS DOWNLOAD

| FONT USE RULES Ensure you use AZZARO fonts on all in-store communication material, such as GWP or concept communication cards. AZZARO fonts rule: Please use Futura Light for body text and Futura Book or Futura Bold for heading and passages requiring emphasis. FONTS DOWNLOAD

| DIDACTIC INFORMATION It is mandatory to indicate didactical information on the POS, please refer to this content: AZZARO POUR HOMME EAU DE TOILETTE Fougère – Aromatic - Woody Fougère – Aromatique - Boisé AZZARO CHROME EAU DE TOILETTE Citrus – Aquatic - Woody Hespéridé – Aquatique - Boisé AZZARO WANTED EAU DE TOILETTE Woody – Citrus - Spicy Boisé – Hespéridé - Épicé EAU DE PARFUM Floral – Oriental - Gourmand AZZARO WANTED GIRL AZZARO MADEMOISELLE EAU DE TOILETTE Floral - Fruity Floral - Fruité

| COLOR CODES GLOSSY WHITE BLACK GREY PANTONE 421C WHITE IRIDESCENT R255 V255 B255 C0 M0 Y0 B0 BLACK R0 V0 B0 C0 M0 Y0 B100 GREY PANTONE 421C R178 V180 B 178 C13 M8 J11 N26 WHITE IRIDESCENT FAKE SNOW WITH SPARKLING EFFECT FOR LOCAL SOURCING GOLD API 4001 C20 M25 J40 N25

| EVENT WINDOW TECHNICAL DRAWINGS DOWNLOAD

| CLASSIC WINDOW TECHNICAL DRAWINGS DOWNLOAD

| 12M2, Front view TECHNICAL DRAWINGS DOWNLOAD

| 12M2, Side view TECHNICAL DRAWINGS DOWNLOAD

| 12M2, Back view TECHNICAL DRAWINGS DOWNLOAD

| 4M2, Front view TECHNICAL DRAWINGS DOWNLOAD

| 4M2, Side view TECHNICAL DRAWINGS DOWNLOAD

| 4M2, Back view TECHNICAL DRAWINGS DOWNLOAD

More details about these ecards in the DIGITAL BOOK (October 2019) QR CODE ACTIVATION Flash me & Send compliments Enjoy the Xmas spirit with Azzaro 1. The BA welcomes the customer and invits him to discover Azzaro fragrances. 2. Then the BA invits the customer to flash the QR CODE on the POS and share Xmas spirit to the person of his choice. 3. By flashing the QR CODE on the POS the customer will access to a landing page where he will be able to pick one ecard among 4 and send it to the person of his choice. Each ecard enhances a compliment. More details about these ecards in the DIGITAL BOOK (October 2019)

Enjoy the Xmas spirit with Azzaro | QR CODE ON PODIUM Flash me & Send compliments Enjoy the Xmas spirit with Azzaro

| QR CODE ON POS ITEMS ON HEAD OF GONDOLA ON FLOOR STAND UNIT

| MACY’s OUTPOST 3 1 2 1 5 4  Printed animation background visual with printed logo in black.  Printed animation background visual.  Gift deco elements in grey pantone 421C with ribbon in gold.  Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Counter to pin gold. Glorifier plate in white with printed didactical texts in black.

| MACY’s HOLIDAY MARKET 1 2 1  Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Counter to pin gold. Glorifier plate in white with printed didactical texts in black.

| CASH DESK 3 2 1  Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Counter top to be in gold.  Glorifier plate in white with printed didactical texts in black.

| SEPHORA STANDARD HEAD OF GONDOLA 1 2 3  Printed animation background visual with printed logo in black.  Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Top in gold with printed didactical texts in black.

| SEPHORA NEW CONCEPT HEAD OF GONDOLA 1 1 3 2  Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed animation background visual. Visual available on Visual assets section and on the DAM.  Shelves front in glossy white with printed logo in black. Top to be in gold. Didactical texts in black.

| NOCIBÉ HEAD OF GONDOLA 1 2  Printed animation visual with printed logo in black  Shelves front in glossy white with printed logo in black. Top to be in gold.

| HEINEMANN IMPULSE TABLE 1 3 4 2 1 3  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed background visual. Please refer to Visual assets section.  Structure to be capped in glossy white. Top in gold and Azzaro printed logo in black.  Structure to be capped in glossy white. Top in gold and claim printed in black. 2

| TR ROUND MERCHANDISER 1 3 4  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed background visual. Please refer to Visual assets section.  Structure to be capped in glossy white. Top in gold and Azzaro printed logo in black.  Structure to be capped in glossy white. Top in gold and claim printed in black. 2

| TR SQUARE MERCHANDISER 1 3 4  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed background visual. Please refer to Visual assets section.  Shelves to be in glossy white with printed Azzaro logo in black. Top to be in gold.  Shelves to be in glossy white with printed Azzaro logo and claim in black. Top to be in gold. 2

| AELIA MERCHANDISER 1 3 4  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed background visual. Please refer to Visual assets section.  Shelves to be in glossy white and top in gold with printed Azzaro logo. Didactical texts to be printed in front of each tester.  Shelves to be in glossy white with printed Azzaro logo. Top in gold. 2

| AELIA ANIMATION TOWER 1 3  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.  Printed background visual. Please refer to Visual assets section.  Shelves front in glossy white with printed logo in black. Top to be in gold. Didactical texts to be printed in front of each tester.  Shelves to be in gold with printed Azzaro logo 4 2

| SECURITY GATES 1 1  Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.

| GIFTSET TOWER FOR LOCAL PRODUCTION Size. w.516 x h. 1700 x d.502mm TECHNICAL DRAWINGS DOWNLOAD FOR LOCAL PRODUCTION Size. w.516 x h. 1700 x d.502mm

| LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm TECHNICAL DRAWINGS DOWNLOAD FOR LOCAL PRODUCTION Size. w.800 x h. 210mm

| LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm TECHNICAL DRAWINGS DOWNLOAD FOR LOCAL PRODUCTION Size. w.800 x h. 210mm

| LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm TECHNICAL DRAWINGS DOWNLOAD FOR LOCAL PRODUCTION Size. w.800 x h. 210mm

| LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm TECHNICAL DRAWINGS DOWNLOAD FOR LOCAL PRODUCTION Size. w.800 x h. 210mm

Must be forecasted through AZZARO POP GENERIC 2020 order form | BLOTTER REF 80023796 AZZARO BLOTTER Must be forecasted through AZZARO POP GENERIC 2020 order form

YOUR TRADE MARKETING CONTACT: Chloé BESOMBES T. 00 33 1 56 60 68 13 @: chloe.besombes@clarins.com

| EVENT WINDOW TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 12m2, Front view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 12m2, Top view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 12m2, Left side view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 12m2, gift boxes TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 4m2, Front view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 4m2, Top view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 4m2, Left side view TECHNICAL DRAWINGS DOWNLOAD

| PODIUM 4m2, gift boxes TECHNICAL DRAWINGS DOWNLOAD

| GIFTSET TOWER TECHNICAL DRAWINGS DOWNLOAD

| GIFTSET TOWER TECHNICAL DRAWINGS DOWNLOAD

| LINEAR FRAME TECHNICAL DRAWINGS DOWNLOAD

THANK YOU