Device ID (DID)

What is “Device ID (DID)” Targeting? Advanced spatiotemporal mapping allows us to target devices seen at a specific location and date as recent as 5 days ago and as far back as one year. *DID can only be used to find devices in the United States.

How Does Device ID Work? There are 2 ways to gather DID data for an ad campaign: DID Targeting by Location & Date(s): This method identifies mobile devices (users) that have been in specific locations during specified timeframes. We draw a polygon around any building/location(s) to create custom audiences targetable no matter where that user goes after their visit. By targeting the device ID we have high quality, real human user data to deliver your marketing/brand message. An Audience Insight Report is provided with this type of targeting displaying HHI, age ranges and other information. Device ID Address Match: This method uses home addresses to match back to specific Device IDs. No Audience Insight Report is provided.

Popular DID Targeting Strategies These are some of the many ways to leverage DID targeting for your advertising campaign. VISITOR TARGETING CONQUEST VISITOR TARGETING HOME ADDRESS IDENTIFICATION & REVERSE APPEND HOUSEHOLD EXTENSION & LOOKALIKE TARGETING Reach consumers who have visited target locations in the past, regardless of where they are now. Reach consumers who have visited your competitors locations. Link home addresses to device IDs, and vice versa. Expanded audience segments that include other devices in the household and/or audience members with the same demographic and behavioral attributes. USPS addresses of device IDs targeted are available for purchase for specific use in a direct mail campaign.

The Polygon Our team uses specific address(es) and dates (or date ranges) to build a custom polygon in order to determine the amount of devices seen at that location during that timeframe. Then, we can provide an estimated impression count that can be served to those devices and, if desired, other devices in the same household. Screen shot of a polygon that we draw. Showing how it’s

National Device Location Map Utilizing the consumer’s unique, specific device and associated residential address, we can accurately set the ‘back-geo’ so that your campaign only serves ads to devices still seen in the area. Screen shot of a polygon that we draw. Showing how it’s

Audience Insight Report Utilizing the consumer’s unique, specific device and associated residential address to gather consumer profile data in order to deliver targeted, relevant brand messaging/offers. Request an Audience Insight Report to gain these insights: Audience by day of the week Audience by hour of day Top 5 Zip Codes visiting the ’fenced’ location Visitor Frequency Age Distribution of visitors Household Income The DID audience can be segmented by these filters for an additional fee. The first insight report is free. Additional audience insight reports are $10 each. In the event the campaign sells, that fee is waived.

Attribution Foot Traffic Match-Back Report: Create a separate set of polygons to determine which device IDs enter a point-of-interest geo-fence and match them to the device IDs targeted in the campaign. Residential Address Match-Back Report: Using a customer list of addresses we can reverse-append and match back DIDs targeted in the campaign.