THE WHITE RIBBON by Michael Haneke International Sales Strategy
LES FILMS DU LOSANGE International department created in 1999 5 to 8 films a year Our own production Films from other production companies Focus on Arthouse Films Established directors (J. Rivette, M. Haneke, O. Iosseliani…) Upcoming directors (M. Hansen-Love, A. T. Riahi…)
SALES Coproduction (Germany, France, Austria, Italy) Cannes 2007 : First presales. Cannes 2009 : sales on completed Film Sold (almost!) worldwide before the Palmarès
MARKETING & STRATEGY Pre sales: no marketing support (no photo, no promoreel, no trailer) Black & white film No cast: only on the director’s name Very good script Cannes 2009 A white poster A pressbook with photos only
FESTIVALS CANNES 2009 = World Premiere Local Festivals. Each distributor has its own strategy. No more market screenings
BUDGET Promotionnal material (Poster, press book, website, advertising) Market screenings in Digital in Cannes Press Agent to coordinate the international journalists in Cannes and follow up
WORLDWIDE RELEASE Media Support : July 1st with 20 distributors European release in Autumn 2009 European synergy retrospective US release in February 2010 Oscar nomination