Blockchain marketing plan

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Presentation transcript:

Blockchain marketing plan Ppc, events/trade shows, podcast sponsorships, content/seo marketing, and social media

Ppc Monthly: build awareness, convert buyers Spend $ Leads Number of Sales Close rate % CPL CPS

Events/trade shows: Gain Leads, Market Face-to-face, build network Spend $ Leads Number of Sales Close rate % CPL CPS

Podcast sponsorship monthly: Leverage host-to-listener connection, build awareness Spend $ Leads Number of Sales Close rate % CPL CPS

Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership Content Marketing/SEO Spend $ Leads Number of Sales Close rate % CPL CPS

Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership Average Engagement (Past Month) Channel Number of Posts Number of Interactions Average Per-Post Interactions Blog YouTube Channel

Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership What’s working for our competitors? 1. [Describe type of post] 2. [Describe type of post] 3. [Describe type of post]

Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership Content Marketing Voice and Tone [Insert description of content marketing voice …] [Insert description of content marketing tone …]

Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership Basic Content Marketing Posting Schedule Channel Sunday Monday Tuesday Wednesday Thursday Friday Saturday Blog YouTube

Social media marketing Monthly: engage with customers, build loyal following Monthly Social Media Advertising Spend $ Leads Number of Sales Close rate % CPL CPS

Social media marketing: engage with customers, build loyal following Competitor Social Media Follower Counts Competitor Facebook Twitter Instagram LinkedIn [COMPETITOR]

Social media marketing: engage with customers, build loyal following Our Average Engagement (Past Month) Social Media Channel Number of Posts Number of Interactions Average Per-Post Interaction Facebook Twitter Instagram LinkedIn

Social media marketing: engage with customers, build loyal following What’s working for our competitors? 1. [Describe type of post] 2. [Describe type of post] 3. [Describe type of post]

Social media marketing: engage with customers, build loyal following Original Content We’ll Share Content Type Facebook Twitter Instagram LinkedIn Curated Blog Posts Photos/Images Industry News Company News Video Support

Social media marketing: engage with customers, build loyal following We will curate social media content from the following sources: [INSERT SOURCE]

Social media marketing: engage with customers, build loyal following Basic Social Media Posting Schedule Channel Sunday Monday Tuesday Wednesday Thursday Friday Saturday Facebook Twitter Instagram LinkedIn

Social media marketing: engage with customers, build loyal following Facebook Goals: [Goal] Facebook KPIs: [KPI]

Social media marketing: engage with customers, build loyal following Twitter Goals: [Goal] Twitter KPIs: [KPI]

Social media marketing: engage with customers, build loyal following Instagram Goals: [Goal] Instagram KPIs: [KPI]

Social media marketing: engage with customers, build loyal following LinkedIn Goals: [Goal] LinkedIn KPIs: [KPI]