Include in regular call cycle C (interest): with a link to a related article G (consideration) with link to a.

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Presentation transcript:

Include in regular call cycle Email C (interest): Email with a link to a related article Email G (consideration) Email with link to a related article Email I (preference) Why use a specialist recruiter (testimonials/ quotes) Engages with email and/or downloads report New Lead: Consultant connects with client Continue with monthly newsletters Client-facing email to lead magnet (report/white paper) Engages with email and/or downloads report Email B: Email reminder campaign Does not engage with email Engages with email Email D: (awareness) Email with link to a related article Does not engage with email Engages with email Email H (awareness): Nurture email: Email with link to a related article Does not engage with email Does not engage with email Continue with monthly newsletters