SWOT Analysis Report Publication date: December 2018 Next publication: September 2019 SWOT Analysis Report

SWOT Strengths Weaknesses Growth Positive Retail sales growth Rhino Cash & Carry performing well Monthly liquor advertising driving increased footfall Shopper Proposition and Loyalty Strong ‘shoppertainment’ value proposition Strong regional brand loyalty for both Cambridge and Rhino brands Strong value positioning Private label strength Supply Chain Massmart Group supply chain capabilities and collaboration opportunities Weaknesses Dependence on commodity lines Division remains in transition phase – lack of clarity re divisional strategy Supplier confusion re servicing of the total Masscash account Older stores / under-performing stores Challenge of suppliers delivering both direct-to-store and to DC

SWOT Supplier Opportunities Supplier Threats Capitalise on fewer touch points arising from consolidation of Wholesale and Retail buying teams Consider increasing supplier POS, bearing in mind Masscash Retail prefers customisable, permanent fixtures rather than temporary units Collaborate with the division’s marketing team, as they welcome the opportunity to work with suppliers to optimise category POS design and collaborative promotions Investigate ‘entertainment’ road show type promotions Consider private label production Capitalise on potential savings through Massmart centralised distribution initiatives Take advantage of category focuses (baby, health & beauty, back to school) Supplier Threats Inability to adapt effectively to newly merged Retail and Wholesale management and buying structures Innovative cross-merchandising works well, however units are costly, and difficult to keep fully stocked without regular store merchandising Private label mid-month switching

Maryla Masojada | Lead Analyst Carey Leighton | Associate Analyst