11 cases of Icon Reds sold in November at III Forks

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Presentation transcript:

11 cases of Icon Reds sold in November at III Forks Date & Location: November 2013 @ III Forks Steakhouse Objective: To obtain by the glass and wine list placements of Cheval des Andes and Numanthia at one of the top steakhouses in Chicago To connect with the staff by conducting a memorable and educational presentation Action: Met with the executive chef to explain pairings of wines and steaks for the evening Presented a pairing of steaks with Cheval des Andes, Termanthia, Numanthia and Termes to the GM and top 7 servers at III Forks Results: 4 new Placements on wine list - Cheval des Andes, Numanthia Termanthia, Numanthia Numanthia & Numanthia Termes 11 cases in total sold for November! BTG depletions – Cheval des Andes 3 cs, Numanthia Termes 6 cs Wine List depletions – Termanthia 1 cs, Numanthia Numanthia 1 cs Zachary Browning, CSW Chicago

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