Success Stories Boston, MA

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Presentation transcript:

Success Stories Boston, MA Eduardo Dorado – Portfolio Manager

Icon Rosé Q4 Program Date & Location: Action: Objective: Results: Market by Jean Georges at the W Hotel Action: Menu Feature through the end of 2013 into 2014 Objective: Update the Market menu with our icon Rosé champagnes Get these changes in before the holidays to drive as much volume Results: La Grande Dame Rosé 2004, Krug Rosé, Dom Perignon Rosé 2003 and Dom Perignon Rosé by Jeff Koons menu placements beginning in November Growth of some our finest Rosé champagnes Already working on a bottle package for the lounge that would include Dom Perignon Rosé by Jeff Koons for December