Prestige Cuvee Champagnes at Starr’s Objective: Increase purchases over Last Year Buy less Champagne from the Competition Make the owner, Bud Starr, a MH Brand Ambassador! Action: Utilize Starr’s Newsletter to pin-point the Prestige Cuvee Champagne Consumer in St. Louis Present and Taste with Key Buyers and Consumers Educate Employees on Up-Selling consumers on Luxury Brands Display Champagne in Premium Positions to Increase Sales Results/Bought December: Krug Grande Cuvee-LY 3Bottles, TY 6 cases Clicquot Le Grande Dame, LY 1Bottle, TY 4 cases Ruinart Blanc and Rose-LY 2 cases, TY 6 cases Also…Starr’s has become a Newton Unfiltered Ambassador selling 15 cases in 2 months Kathy Randazzo, St. Louis