Influencer Sequence – OFF Net Building Mgmt. August, 2019

NEW – “Influencer” MSE Campaign (Sequences) are LIVE in MSE! What is Influencer Marketing? Influencer marketing involves targeting businesses that INFLUENCE our prospect’s and customer’s purchases. Why Should I send MSE Campaign to an Influencer? Because they can have a big influence on who their tenants purchase from. So we need to sell our value to them as well Who do we consider Influencers for this MSE? Building Management, Property Mgrs, Leasing Agents are the intended audience for this MSE Campaign What Products are we talking about? We have an overarching digital business SOLUTION theme to complement our corporate messaging. But 2 flavors are available: On Net Version – ties in the value of Fiber and how it can help decision makers accelerate their path to Digital Business OFF Net Version – Digital Business Messaging

“Influencer” MSE Campaign – Messaging Themes Attract and Retain Tenants Digital Business Business Referral Program ON – Net “All about Fiber” Fiber turns your building into a digital powerhouse Gig-Fast Fiber with performance that others can’t deliver CenturyLink Fiber – Move-in friendly and business smart Help your tenants accelerate their path to digital business Move Business at the speed of light CenturyLink Fiber for the Win! Cash in on the CenturyLink Business Referral Program OFF-Net “Digital Business” Help your tenants become digital business leaders Powerful options to address the toughest IT challenges. Digital Business can drive demand to your building Future Proof with CenturyLink Digital Business Cash in on the CenturyLink Business Referral Program

OFF-Net Influencer Sequence – Email Day 1

OFF-Net Influencer Sequence – Email Day 4

OFF-Net Influencer Sequence – Email Day 7