Out of Home: Fast Food Restaurants 2018

Fast Food Consumers may miss TV ads 2 in 5 state that nearly all TV advertising annoys them (43%, Index 102) Half also say they typically avoid watching TV commercials (51%, Index 102) More than 1 in 3 say they change the channel during commercial breaks (37%, Index 103) More than 1 in 4 say they mute the TV when commercials come on (29%) Simmons Winter 2018 NHCS Adult Study 12-month

7 out of 10 Fast Food Consumers state that they’ve noticed an OOH ad in the last 30 days! Frequent visitors: Consumers who visited a fast food restaurant 10 or more times in the last 30 days are 7% more likely than the total population to say that they’ve noticed an OOH ad!  (72%, Index 107)  Big spenders: Those who have spent more than $100 on fast food in the last 30 days are 14% more likely than the total population to say that they’ve noticed an OOH ad! (77%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month

Arby’s 7 in 10 of Arby’s visitors say they’ve noticed an OOH ad in the last 30 days – 6% more likely than the total population! (Index 106) Almost 6 in 10 report they are typically doing other things while they watch TV (57%, Index 109) Half of them say they typically avoid watching TV commercials (53%, Index 106) 2 in 5 report they change the channel during commercial breaks (38%, Index 106) Simmons Winter 2018 NHCS Adult Study 12-month

55% report they typically avoid watching TV commercials (Index 111) Nearly 8 in 10 Au Bon Pain visitors say they’ve noticed an OOH ad in the last 30 days – 16% more likely than the total population! (79%, Index 116) More than 2 in 5 report nearly all TV advertising annoys them (46%, Index 110) 55% report they typically avoid watching TV commercials (Index 111) More than 1 in 3 say they typically mute the television when commercials come on (34%, Index 119) Simmons Winter 2018 NHCS Adult Study 12-month

3 in 4 Baskin Robbins visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108) 2 in 5 report that they change the channel whenever commercials come on (41%, Index 114) More than half say they typically avoid watching TV commercials (53%, Index 106) Nearly 1 in 3 report they mute the TV when ads come on (31%, Index 106) Simmons Winter 2018 NHCS Adult Study 12-month

Half of Boston Market visitors say they avoid watching TV commercials (51%, Index 101) Almost 2 in 5 say they change the channels during TV commercials (39%, Index 109) 7 in 10 Boston Market visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (72%, Index 107) More than 2 in 5 report that nearly all TV advertising annoys them (45%, Index 107) Simmons Winter 2018 NHCS Adult Study 12-month

7 in 10 Burger King visitors say they’ve noticed an OOH ad in the last 30 days (71%) They are 5% more likely to notice an OOH ad than the total population! (Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

7 in 10 Checkers visitors say they’ve noticed an OOH ad in the last 30 days (71%) They are 5% more likely to notice than the total population! (Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

3 out of 4 Chick-fil-A visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111) 2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 109) 3 out of 5 say they are typically doing other things while they watch TV (60%, Index 116) Half of them say they typically avoid watching TV commercials (55%, Index 110) 2 in 5 say they change the channel during commercial breaks (40%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

Nearly 4 out of 5 Chipotle visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117) 2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 108) 3 out of 5 say they are typically doing other things while they watch TV (62%, Index 119) 3 out of 5 say they typically avoid watching TV commercials (57%, Index 115) 2 in 5 say they change the channel during commercial breaks (44%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

Half say they typically avoid watching TV commercials (52%, Index 105) 7 in 10 Dairy Queen visitors say they’ve noticed an OOH ad in the last 30 days – 4% more likely to notice than the total population! (71%, Index 104) 2 in 5 say they are annoyed by nearly all TV commercials (43%, Index 102) More than half report they are typically doing other things while they watch TV (56%, Index 107) Half say they typically avoid watching TV commercials (52%, Index 105) 2 in 5 say they change the channel when TV ads come on (38%, Index 104) Simmons Winter 2018 NHCS Adult Study 12-month

Nearly 3 out of 4 Domino’s Pizza visitors say they’ve noticed an OOH ad in the last 30 days (71%) They are 5% more likely to notice OOH than the total population! (Index 105) Almost 6 in 10 say they are typically doing other things while they watch TV (57%, Index 109) Half report they are typically involved with other activities when they are watching TV (51%, Index 102) Simmons Winter 2018 NHCS Adult Study 12-month

3 out of 4 Dunkin’ Donuts visitors say they’ve noticed an OOH ad in the last 30 days (77%) They are 13% more likely to notice OOH than the total population! (Index 113) Simmons Winter 2018 NHCS Adult Study 12-month

More than 7 out of 10 visitors to El Pollo Loco say they’ve noticed an OOH ad in the last 30 days - 5% more likely to notice OOH than the total population! (71%, Index 105) 2 in 5 report they typically change the channel when commercials come on (43%, Index 119) 1 in 3 report that whenever commercials come on, they mute the television (34%, Index 118) More than half say they typically avoid watching TV commercials (52%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

More than 3 in 4 Five Guys visitors say they’ve noticed an OOH ad in the last 30 days – 14% more likely to notice than the total population! (77%, Index 114) Almost half report nearly all TV advertising annoys them (47%, Index 112) Nearly 3 in 5 say they typically avoid watching TV commercials (58%, Index 117) 2 in 5 say they change the channel during commercial breaks (42%, Index 117) 3 in 5 report that they are typically involved in other activities while watching TV (60%, Index 116) Simmons Winter 2018 NHCS Adult Study 12-month

7 in 10 Jack-in-the-Box visitors say they’ve noticed an OOH ad in the last 30 days (69%, Index 102) 2 in 5 say they change the channel when TV ads come on (40%, Index 111) More than half report that whenever they are watching TV, they are involved in other activities (53%, Index 103) 1 in 3 report that whenever commercials come on they typically mute the channel (30%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

4 in 5 Jimmy John’s visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (79%, Index 115) Nearly half report they are annoyed by nearly all TV commercials (49%, Index 117) 63% say they are typically doing other things while they watch TV (Index 121) More than half say they typically avoid watching TV commercials (57%, Index 115) More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120) Simmons Winter 2018 NHCS Adult Study 12-month

7 in 10 McDonald’s visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (72%, Index 106) 2 in 5 say they are annoyed by nearly all TV commercials (42%, Index 101) Half report they typically avoid watching TV commercials (51%, Index 102) More than half report they are typically doing other things while they watch TV (55%, Index 105) 2 in 5 say they change the channel when TV ads come on (38%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

3 out of 4 Panda Express visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (75%, Index 110) 2 in 5 say they are annoyed by nearly all TV commercials (44%, Index 104) More than half say they typically avoid watching TV commercials (53%, Index 107) Nearly 3 in 5 report they typically are involved with other activities while watching television (58%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

4 out of 5 Panera visitors say they’ve noticed an OOH ad in the last 30 days – 18% more likely to notice than the total population! (80%, Index 118) Nearly half say they are annoyed by nearly all TV commercials (47%, Index 113) 3 in 5 report they typically avoid watching TV commercials (59%, Index 118) 3 in 5 say they are typically doing other things while they watch TV (65%, Index 124) 2 in 5 say they change the channel when TV ads come on (41%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month

3 out of 4 Papa John’s visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (74%, Index 110) More than half say they typically avoid watching TV commercials (55%, Index 109) 3 in 5 report they are typically doing other things while they watch TV (60%, Index 115 Simmons Winter 2018 NHCS Adult Study 12-month

Almost 4 out of 5 Qdoba visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117) More than 3 in 5 report they typically avoid watching TV commercials (64%, Index 128) More than half say that nearly all TV advertising annoys them (51%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

7 in 10 Sbarro visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107) Half report they typically avoid watching TV commercials (50%, Index 105) More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120) Simmons Winter 2018 NHCS Adult Study 12-month

3 out of 4 Sonic visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111) More than half say they typically avoid watching TV commercials (53%, Index 107) Nearly 3 in 5 say they are typically doing other things while they watch TV (59%, Index 114) 2 in 5 say they change the channel when TV ads come on (40%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

Nearly 4 out of 5 Starbucks visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (78%, Index 115) 3 in 5 report they typically avoid watching TV commercials (60%, Index 120) 2 in 5 report they change the channel when TV ads come on (42%, Index 118) 2 in 3 say they are typically doing other things while they watch TV (64%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

Nearly 3 in 4 Taco Bell visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107) More than half report they typically avoid watching TV commercials (53%, Index 107) 2 in 5 report they change the channel when TV ads come on (39%, Index 109) Nearly 3 in 5 say they are typically doing other things while they watch TV (57%, Index 110) Simmons Winter 2018 NHCS Adult Study 12-month

Half say they typically avoid watching TV commercials (52%, Index 104) Nearly 3 in 4 Wendy’s visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108) Half say they typically avoid watching TV commercials (52%, Index 104) Almost 3 in 5 report they are typically doing other things while they watch TV (58%, Index 111) Simmons Winter 2018 NHCS Adult Study 12-month

Nearly 3 in 4 White Castle visitors say they’ve noticed an OOH ad in the last 30 days (72%) They are 6% more likely to notice than the total population! (Index 106) 2 in 5 report they change the channel when TV ads come on (41%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month