School Owners Business Event Kuk Sool Won School Owners Business Event Menzies Hotels, Cambridge 2 August 2015

Agenda Arrivals 10:00am Start 10:30am Introduction to the day Mark Jeffery Warm-up session Break 11:30 – 11:45am Martin Ducker James Barker Carl Barrie Lunch 1:00-1:30pm Planning Marketing Action Plans VAT Update Finish 3:30pm Questions and Networking

Introduction to the day

Know your numbers Business Performance Industry Student Value £36 OPPORTUNITY Growth 7.9% RESILIENCE Attrition 5.6% REDUCING Signups monthly 4 OPPORTUNITY Best in game monthly Signups 20 / 60 CONSISTENCY

Kuk Sool Won Student Signups (with NEST)

Kuk Sool Won Monthly Attrition (with NEST)

Mark Jeffery - introduction

Warm-up

Break

Session 1 – Kuk Sool Won School Owners

Martin Ducker - KUK SOOL WON™ OF LOWESTOFT & HALESWORTH James Barker - KUK SOOL WON™ OF CLAYGATE AND GREAT BOOKHAM Carl Barrie - KUK SOOL WON™ OF LIVERPOOL

Break for Lunch 1-1:30pm

Session 2 – Business Planning

Business Planning Definition?

Is the progressive realisation Business Planning SUCCESS Is the progressive realisation of a predetermined GOAL

GOALS Business Planning Meaningful Specific V Wandering Generality Zig Ziglar

Business Planning Have a “Blue Print” Plan to Succeed

Business Planning STEPS Write down your goals Develop practical steps Keep them visible Communicate Involve your team Have them develop goals At least get them to agree the goals Requires Stretch Make the goals SMART

Business Planning - GOALS Specific Measurable Achievable Results Orientated Time bound

Business Planning - GOALS Make them memorable Signups Price Attrition Rates Capacity All sales Profit Staff Development Projects Don’t forget FAMILY & PERSONAL GOALS

Business Planning The Calculations are Easy THINKING about where you want to go is the hard part Today Tomorrow

Business Planning

Session 3 – Marketing

Marketing The Prospect Journey Campaign ideas for September Get into Martial Arts Action Plans

The Prospect Journey

How does your target customer find you!?

Our most recent Marketing Campaign Campaign Name: BACK TO SCHOOL

Getting ready for Back to School 1. Make appointments with schools Teachers should be preparing for the start of term so use this great opportunity to speak to Primary Link Teachers (PLTs), School Games Organisers (SGOs) and Head Teachers about school club activities (assemblies/after school clubs/classes/parentmail/book bags etc). Contact details can be found in the Schools Database. 2. Check if your local schools use ParentMail  If they do, gain approval of your business and/or your leaflets from the SGO/Head Teacher. Then the school can electronically send them onto parents by email. 3. Prepare Book Bag leaflets Plan for these to go out in the first week of term, by arranging this with the school. Remember to batch leaflets into groups of 30 (or the class sizes) so they can easily be given to students in each class. 4. Register for your school to feature on Get Into Martial Arts This is our lead generation website designed to drive new students to your school. It allows people to book for a free trial lesson (that links directly with your prospect area on myMA).

Marketing ideas 5. Plan your other communication channels Start to plan other places you will be/want to promote your school over this period. Remember 'Back to School' season is NOT just for Children! Think about places such as: Social media: Facebook, Twitter, Google+, Pinterest, Instagram – including relevant posts and advertising Online advertising: Display advertising, Sponsored blog posts, PPC (pay per click advertising) Offline advertising: existing students (bring a friend/referral offers), at your premises (posters, signage), local areas (door drops, leafleting) Your website: - web banners linking to your getintomartialarts club/booking page, a back to school landing page, relevant content i.e blog posts etc.

Where do they go? Your Website…. Give the end user what they want Message Hierarchy The Headline Image Proof Points Form or Call to Action Social Proof Third-party Endorsement Own the domain name Be mobile friendly Website Reviews

Booking online Get into Martial Arts

Changes to From this… To this…

There’s more to come to! Keep an eye out next week for more new pages…. Homepage Blog Page Location Page

Over to you… Make a plan!

Session 4 – VAT Update

Q&A