International Marketing

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International Marketing National College of Business Administration & Economics Saad Ahmed Javed

Trade Theories and Economic Development Chapter 2 Trade Theories and Economic Development

Chapter Outline Basis for International Trade - Production Possibility Curve - Principle of Absolute Advantage - Principle of Comparative/Relative Advantage Exchange Ratios, Trade, and Gain Factor Endowment Theory

Chapter Outline The Competitive Advantage of Nations A Critical Evaluation of Trade Theories - The Validity of Trade Theories - Limitations and Suggested Refinements Economic Cooperation - Levels of Economic Integration Economic and Marketing Implications

Basis for International Trade Principle of Absolute Advantage - a country should export a commodity that can be produced at a lower cost than can other nations - or import a commodity that can only be produced at a higher cost than can other nations

Basis for International Trade Principle of Comparative/Relative Advantage - a country should export either a product with the greatest comparative advantage (or with the least comparative disadvantage) - or import either a product for which it has the greatest comparative disadvantage (or the least comparative advantage)

Factor Endowment Theory Factors of Production - labor - land - capital - others (entrepreneurship skills, technology, education, etc.) inequality of relative prices is a function of regional factor endowments comparative advantage is determined by relative abundance of such endowments *In economics a country's factor endowment is the amount of land, labor, capital, and Entrepreneurship etc that a country possesses and can exploit for manufacturing.

Michael Porter The Competitive Advantage of Nations Determinants of International Competitiveness - factor conditions - demand conditions - related and supporting industries - firm strategy, structure, and rivalry - chance - government

Validity of Trade Theories Leontief Paradox Tendency for countries with similar endowments to trade among themselves Offshoring Factor Mobility and Substitution Demand Marketing Trade Barriers

Levels of Economic Cooperation Free Trade Area Customs Union Common Market Economic & Monetary Union Political Union

Economic Cooperation Free Trade Area - elimination of internal duties Customs Union - free trade area + establishment of common barriers Common Market - customs union + removal of restrictions on movement of production factors

Economic Cooperation Economic and Monetary Union - common market - + harmonization of national economic policies - + one money Political Union - harmonization of national political policies