STUDENT ORGANIZATIONS FundraisinG “Fundraising Requirements and Processes” Student Organization Leadership Conference Thursday, August 15, 2019 USU Ballroom Sean Briner Director, Annual Giving Programs

STUDENT ORGANIZATIONS FundraisinG Did You Know? In 1992 the future site for a library was little more than a hillside of rocks when Jean “Janet” and W. Keith Kellogg II of Rancho Santa Fe pledged to help CSUSM build a permanent library on campus. The Kellogg’s gave over $6.4M to the university over the years, including $1M in 1996 toward construction of the Kellogg Library. The size of their first gift to CSUSM in 1992? $300

STUDENT ORGANIZATIONS FundraisinG Did You Know? Created in 1995, this endowed scholarship is awarded every year to six entering freshman who demonstrate financial need, each receiving $1,500. Awards may be renewed up to three additional years if students meet renewal criteria. What is the name of this scholarship? The Ella J. Thedinga Scholarship $864,000

STUDENT ORGANIZATIONS FundraisinG Did You Know? A 1998 pledge for $1.2 million by Helene Clarke to honor her late husband provided the first on-campus recreation and meeting space for students. For ten years, the building also served as the first student union on campus until the University Student Union opened in 2014. What is the name of this building? The M. Gordon Clarke Field House “The Clarke”

STUDENT ORGANIZATIONS FundraisinG Did You Know? Founded in 2011, the Student Philanthropy Council, a student committee focused on educating CSUSM students about philanthropy and raising money, helped raise $20,886 just last year. The 639 donor gifts were designated to the Student Philanthropy Endowed Scholarship. Who were 97% of the donors? CSUSM Students

STUDENT ORGANIZATIONS FundraisinG Did You Know? Last November 27 – in just 24 hours – $448,955 was raised during CSUSM Giving Day 2018, with 1,261 donors participating.   How many of those donors were students? 332

STUDENT ORGANIZATIONS FundraisinG The right person, asking the right prospect, for the right gift, for the right program, at the right time, in the right way. Why People Give To be involved with a project or cause and feel like their gift made a difference. Acknowledging gifts and following up with information about what was accomplished is key to sustained success.

STUDENT ORGANIZATIONS FundraisinG Donor Rights Donors have rights that need to be honored, including appropriate acknowledgement and recognition. Inform them about your organization’s… mission. intended use of donations. ability to use donations effectively and toward the intended use.

STUDENT ORGANIZATIONS Fundraising What Does Not Require Approval Fundraising Weeks Memberships Restaurant Fundraisers Fraternity/Sorority National Fundraising Programs What Does Require Approval Asking businesses or individuals to make cash gifts Event sponsorships

STUDENT ORGANIZATIONS Fundraising Fundraising Approval Process Contact me Email a list of prospects you want to solicit: contact name and business name full address phone number On behalf of University Advancement, I will approve: who you may or may not solicit your solicitation letter or sponsorship proposal

STUDENT ORGANIZATIONS Fundraising After Approval 4. Start Asking Take gifts to the Cashier's Office with the deposit form provided to you by ASI.  If product is donated, offer a Gift-in-Kind (GIK) form. Thank your donors immediately. Contact your donors again after utilizing funds.

STUDENT ORGANIZATIONS Fundraising Crowdfunding An online giving platform is on the way! Always Remember You are representing CSUSM.

STUDENT ORGANIZATIONS Fundraising Contact Me Sean Briner Director, Annual Giving Programs sbriner@csusm.edu x4404 University Commons 201 "We make a living by what we get, but we make a life by what we give.“ - Winston Churchill