Sales Managers’ Meeting 17th Sept 2019

Business Tourism – Visit York Restructure of Make It York took place in June, this included changes to roles and responsibilities Rationalisation of number of brands took place, including VisitYork4Meetings VY4M is now part of Visit York again, and rebrand of content will take place over the coming weeks

Business Tourism – Visit York All activity related to VY4M will now fit into the wider Visit York strategy, with the intention that business tourism focused streams of campaigns will be created As part of this business tourism activity will focus on ‘inspiration’ for the destination instead of a focus on promoting the conference desk offer

Business Tourism – Visit York Work will focus on the following areas Small, high-end meetings & conferences (c250) using the ICCA database Incentive Travel – key leisure destination, more opportunities Opportunity to play to our strengths as a destination

Business Tourism – Visit York Reviewing current ‘conference desk’ model Intention is to change the platform to an enquiry system that goes straight to venues Business Tourism section of the website rebuilt to act as an ‘inspiration’ portal for organisers Looking at moving away from the commission model

Business Tourism – Visit York Committed to promoting Business Tourism Looking at new opportunities to promote the destination to the market Changing the website and activity to meet the needs of members and customers

Business Tourism Update April – August 2019

MeetGB This year VisitBritain’s flagship business event welcomed 120 international buyers to show why the UK is the destination of choice for meetings, incentives, conferences and exhibitions (MICE). 80 suppliers from venues, hotels and local attractions across the UK met with these global buyers in a series one-to-one appointments, networking events and workshops. Visit York participated in one to one appointments with over 40 buyers across two days. 2020 dates: 22-24 April

The Meetings Show 750 exhibitors from the UK and around the world including hotels, luxury hotels, destinations, destination management companies, conference centres, venues and technology suppliers. The only UK event offering a fully-hosted buyer programme The York and Leeds partners generated over 100 leads on stand this year. 2020 dates: 24-25 June

ICCA International Congress and Convention Association - the global community and knowledge hub for the international association meetings industry. 1,100 member companies and organisations in almost 100 countries. It is estimated that there are approximately 24,000 different association meetings organised on a regular basis. The ICCA Association Database has collected information on approximately 80% of them. Using the database allows you to search for association meeting business, view the latest RFPs (released weekly) and discover local ambassadors.

ICCA – how you can help The global benchmarking ICCA uses for its annual rankings relate to international association meetings which meet the following assessment criteria: be organised on a regular basis (one-time events are not included) move between at least 3 different countries Attract at least 50 participants If you have events that meet these criteria, we can work together to submit these. Events must be submitted by the end of December, and rankings are then released in May the following year.

Venue Directory We will be directing prospective clients to the online search facility – make sure your profile is up to date. Check your contact details – make sure enquiries are going to the right people Would user support from the Venue Directory team be useful? Any specific areas?

Visit Britain - Business Events Growth Programme The Business Events Growth Programme forms part of Government’s commitment to build the business events sector, supporting the attraction of international business events which align with the Government's priority industry sectors. https://www.visitbritain.org/business-events Financial and advocacy support is available for Bid Enhancement & Support International Delegate Growth Fortnightly Visit Britain Business Events newsletter - https://www.visitbritain.org/sign-our-news

International Marketing Programme