OND-Moet Hennessy Focus Program

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Presentation transcript:

OND-Moet Hennessy Focus Program Date & Location Myrtle Beach, South Carolina, OND Objective: Challenge On Premise sales team to increase their MHUSA depletions over those of Q4 2012 Goal was to go to decrease current deficit YTD, down 98 (9L) cases, and show growth for Q4 Action: Conduct an On Premise sales meeting to taste through MH portfolio and discuss key selling points Implemented a friendly contest between sales reps to see who can increase their sales the most 25 case minimum to qualify Top seller receives a mix and match case of MH wines, for the Holidays Results in actual cases: Achieved 843 total cases sold, exceeding goal by ten cases Top salesperson surpassed their 2012 number by 75 cases, a growth of 20 percent Jennifer Taylor, South Carolina