Partner country- Mexico Conference: 48th Edition ITB Berlin Partner country- Mexico Wednesday, 05 March – Sunday 09 March 2014 Conference: Wednesday, 05 March - Saturday 08 March 2014

What is it? ITB Berlin: World’s Leading Travel Trade Show “It is the key place to learn about new trends, market developments, and to deepen existing business relations”. THE B2B-Platform for trade visitors 170,000 visitors 113,000 trade visitors 11,000 represented companies 180 countries  “ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry.” From the trade businesses, but not presenting necessarily. They can communicate-form networks etc. Learn from one another The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers' most beautiful weeks of the year. ITB Berlin brightens your business. an excellent opportunity to meet business partners and to do business. For all other visitors ITB Berlin is a wonderful possibility to discover the whole world within a few hours.

Some hot topics for 2014 Main focus: diversity UNTWO: trafficking, facilitating visa regulations of Silk Road countries, child protection  LGBT Inspiration for social responsibility and the next travel adventure Valuable tips for beginning a career in tourism Travel Technology Asians & OTA’s Major current affair topics On the eve of ITB Berlin, Mexico, this year’s partner country, will fascinate the guests at the opening event with traditional culinary delights, live music and dance performances. DIVERSITY- wide range of topics-future of travel industry

ITB Innovators Innovative examples Live multimedia show Smart Ski Goggles Oculus Rift computerised glasses   pi Touch presentation tool Keynote speech on ’The world in 2025 – a journey into the future’  Live multimedia show showcases 100 tourism trends

Facts and Challenges Travel & Tourism Key challenge in the industry 258 million jobs globally At US$6 trillion (9.1% of GDP) larger than the automotive industry at 8% GDP just smaller than banking at 11%. Key challenge in the industry stimulate jobs and investment, eliminating barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems.

Sources and links Preview of the convention 2014 http://www.youtube.com/watch?v=aOfa-otJFtQ Live broadcasting link http://www.techcast.com/events/itb/en/ Other sources: http://www.itb-kongress.de/en/AboutITBBerlinConvention/ http://www.itb-berlin.de/en/AboutITBBerlin/ITBAtAGlance/