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THANK YOU Community Management Insurance in general attracts a lot of negative sentiment, especially amongst online audiences so we will need to have FAQs designed to tackle such conversations There will be queries coming in from people who want to know more about specific products and their key features, whereby community managers will need to be well-versed with technical details Audience profiling will be critical in situations where community managers will need to identify and service general insurance consumers differently from those who are interested in Vitality Content specific to Adamjee Orbis will be geo-targeted to Karachi, Lahore and Islamabad only so that relevant audiences are reached but there will always be chances of spill-overs Integration with CRM tools will benefit targeting strategies for improvement in terms of campaign efficiency and effectiveness, especially in the longer run THANK YOU