Using Facebook to Connect With Customers

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Presentation transcript:

Using Facebook to Connect With Customers

Outline Questions from Librarians Introduction to Facebook Uses for Facebook Hands-On Workshop Summary / Conclusions

What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT

Why Social Networking? It’s where your patrons are One place to keep all contacts Email is not as popular as it used to be A new way to deliver news and information

Why Facebook? Your patrons are there! (or will be soon) Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)

Facebook & Your Patrons Extremely popular Most popular website among young adults (18-24)

More Facebook Stats More than 100 million active users Facebook is the 4th most-trafficked website in the world Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older

Your Library on Facebook

Your Library on Facebook

Your Group on Facebook

Your Group on Facebook

Facebook Applications

Facebook Applications

Facebook Applications

Let’s Get Started Create a Facebook account Find Friends Update Your Profile Set up your privacy Create a page for your library Find Applications …. and more

Reading List IT Professional says “No” & Phil Bradley Responds http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/ 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/ Facebook 101 http://www.web2learning.net/facebook-101 Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088

Open Source Evangelist, LibLime Thank You Nicole C. Engard Open Source Evangelist, LibLime nce@liblime.com Slides: http://web2learning.net > click Publications & Presentations